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Consumer Guide: Ten Questions to Ask a Seller’s Agent

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If you’re ready to sell your home in Northeast Florida, you should feel empowered to find an agent who is the best fit for your needs. Here are ten key questions to consider:

1. Are you a REALTOR®?
Working with a REALTOR® ensures your agent follows the ethical standards of the REALTOR® Code of Ethics, prioritizing your best interests in Northeast Florida’s local market.

2. What types of services can you provide me?
Your agent can help with marketing your property, coordinating showings and open houses, negotiating purchase agreements, managing closing processes, and more.

3. Are you familiar with the market where I am selling my home?
Your agent should have local knowledge in Northeast Florida, including Jacksonville, St. Johns, Clay, Duval, and Nassau counties. Market insight helps set pricing, target buyers, and create a competitive marketing plan.

4. What will be included in our listing contract?
The listing agreement establishes your agent’s representation, sales price, and services offered. It also outlines compensation, which is fully negotiable.

5. How did you arrive at your suggested list price for my home?
A strong initial price is crucial. Your agent should conduct a comparative market analysis (CMA) using local sales data in Northeast Florida to determine a fair market value and attract buyers.

6. How will you market my home?
Marketing methods may include MLS listings on NEFAR and other regional MLSs, professional photography, signage, social media, and open houses. Your agent should explain which strategies work best for your area.

7. How do I attract potential buyers?
Offers of compensation to buyer’s agents and seller concessions can make your home more appealing. These strategies may help secure faster or stronger offers from buyers in your local market.

8. What do I need to do to get my house ready?
Your agent may suggest cosmetic updates, cleaning, and decluttering. Improving curb appeal—through landscaping or exterior paint—can be especially important in Northeast Florida neighborhoods where first impressions matter.

9. How will you vet potential buyers?
Your agent should confirm buyers are financially prepared, often requiring a pre-approval letter. This ensures offers are credible and reduces risk of deal fall-through.

10. Do you have references I can speak with?
Ask your agent for past client references, especially from sellers in Northeast Florida, to gauge satisfaction and experience with local transactions.

Practices may vary based on state and local law.
Consult your Northeast Florida real estate professional and/or an attorney. Visit facts.realtor for more information and resources.

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About The Author

Alexa Gonzalez

Alexa Gonzalez is the Communications Coordinator at NEFAR. She has written for various publications across Northeast Florida including Jacksonville Magazine and Intune Magazine. A native of South Florida, Alexa moved to Jacksonville in 2021 to pursue her Bachelor’s of Science in Communications from the University of North Florida, where she graduated from in December 2024. In her free time, she enjoys scoping out local coffee shops for the best chai lattes, reading, collecting vinyl records, and spending time with her fiance, her dog Parker, and two cats, Venom and Gwen (all named after Spiderman characters).

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