NEFAR relies on a strategic plan to guide its board, committees, staff, and communicate value to nearly 12,000 members. The plan is updated every three years.
The process for developing the 2023 to 2025 plan was to analyze strengths and structure, seek the input of assigned “goal champions*,” and receive the input of officers and the CEO.
* Goal Champions help monitor progress in their respective goal, ensuring committees are functioning as intended, and reporting to the board as called upon.
MISSION
Purpose
To serve as the premier advocate and resource for real estate.
VISION
Aspiration
To be the association of choice for real estate professionals.
VALUES
Guiding Principles
Excellence
Visionary Leadership
Customer Driven
Diversity, Equity, and Inclusion
Ethics and Integrity
GOALS
The goals align with NAR Core Standards. They deliver value to members, answering the question, “Why belong to this association?” The resources of budget and staffing must be aligned with the goals. Four of the goals are intended to deliver value while the fifth addresses the necessary structure and potential growth of NEFAR.
Strategies
The strategies, programs, and priorities are set to advance each goal. The leadership stayed at an elevated level in setting strategies, knowing that the professional staff and committees will set a program of work and performance metrics.
GOAL #1
Advocate
The voice and advocate for private property rights, fair and attainable housing, and homeownership.
Strategies
Influence
Monitor and shape governmental regulation at the local, state, national, and international levels.
Grassroots
Involve members in local government relations, issues, and candidates through grassroots participation and support for RPAC.
Housing
Identify and promote involvement with fair housing and economic incentives.
Coalitions
Maximize the opportunities to collaborate with Florida REALTORS®, NAR, public, and private organizations to develop mutual interests.
GOAL #2
Elevate
A continued commitment to elevating REALTOR® professionalism.
Strategies
Professional Standards
Maintain efficient processes to support ethics, grievance, and professional standards.
Development
Provide opportunities to enhance careers and professionalism through educational opportunities* for all real estate professionals.
* i.e., Attainment of certifications and designations.
Transactions
Provide access to resources to support real estate processes.
GOAL #3
Engage
Enhance the member experience through opportunities, benefits, and services that support their success.
Strategies
Value
Deliver value to members through a combination of inclusive opportunities.
Awareness
Improve member awareness of NEFAR’s return on investment by increasing communications.
Connections
Provide creative events for all members to benefit from networking and building relationships.
Responsive
Position NEFAR to respond to circumstances that impact REALTORS®.
GOAL #4
Impact
Promote REALTOR® involvement and contributions to the profession and the community.
Strategies
REALTOR® Brand
Promote the importance of the REALTOR® brand to increase public awareness.
Charitable Initiatives
Amplify the charitable and humanitarian efforts led by NEFAR and its members.
Celebrate Diversity
Demonstrate the principles of diversity, equity, and inclusion to members and the community.
Excellence
Encourage REALTORS® and provide paths for excellence in the profession, association, and community.
GOAL #5
Lead
Develop and sustain the essential leadership and resources to advance our mission and vision.
Strategies
Leadership
Develop future leaders who are competent, willing to serve the profession, and able to uphold the values of our association.
Resources
Be excellent stewards of NEFAR assets, including financial, real property, and intellectual property.
Growth
Explore strategic opportunities for growth of the association’s assets*.
* i.e., MMT, MLS, NEFAR, Foundation
Professional Staffing
Maintain and support staffing capacity levels to provide quality service to members and to advance Vision 2025.