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realMLS Talking Points – August 2026

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realMLS INSIDER

realMLS Vision: We see realMLS as the preferred provider of advanced tools and resources to promote a healthy marketplace. This month, realMLS spotlights RentEdge by RentSpree as our August Vendor Spotlight, encourages meaningful conversations about realMLS Listing Options and informed seller marketing decisions, invites customers to register for the September realMLS E.A.T.S. event, and reminds everyone that IlluminateMLS 2026 is filling fast.

Technology & Data

August Vendor Spotlight: RentEdge by RentSpree

This month, realMLS is spotlighting RentEdge by RentSpree, a powerful new rental solution launching this month that helps you turn rental transactions into long-term client relationships.

Whether you’re helping investors, landlords, or clients who aren’t quite ready to buy, RentEdge gives you the tools to market rental listings, attract and screen qualified applicants, manage applications, and simplify the leasing process—all from within your MLS. Instead of sending rental clients elsewhere, you can create new business opportunities, generate additional income, and build relationships that lead to future buyers and sellers.

Be among the first to explore RentEdge by joining a live introductory webinar on Tuesday, August 11 at 10:00 AM ET or Thursday, August 25 at 2:00 PM ET. Visit realMLS.com/events to register.

Healthy Marketplace

Seller Marketing Choices Start with an Informed Conversation

A healthy marketplace starts with informed sellers. Every seller deserves to fully understand their marketing options before deciding how their property will be marketed.

The Seller Controlled Marketing Disclosure Form for Coming Soon and future Office Exclusive Listing Options is more than a required form—it’s an opportunity to educate your clients, discuss the benefits and tradeoffs of each marketing strategy, and ensure every marketing decision reflects their individual needs and goals. By taking the time to explain each option and answer questions, you reinforce your role as a trusted advisor while promoting transparency, consumer confidence, and a healthier marketplace.

Visit realMLS.com/realmls-listing-options for resources, guidance, and tools to help navigate these important seller conversations.

Engage & Educate

realMLS E.A.T.S. – Dress to Close: Build Trust, Confidence & Your Personal Brand

Your first impression can make all the difference—and in real estate, you have just seven seconds to make one. Join us on Thursday, September 3 for realMLS E.A.T.S. as Kim Armga of House of Colour shares how color and style can help you build trust, project confidence, and strengthen your personal brand.

Enjoy a live color draping demonstration, an interactive Q&A, an exclusive attendee discount on House of Colour services, plus the latest updates from realMLS. Register today at realMLS.com/events.

IlluminateMLS 2026 – Tickets Are Selling Fast!

The must-attend technology event for real estate professionals is almost here! IlluminateMLS 2026 brings together industry leaders, innovative technology, and practical strategies designed to help you stay ahead in a rapidly evolving market.

Featuring keynote speaker Emily Terrell, engaging breakout sessions, cutting-edge technology partners, and valuable networking opportunities, this is one event you won’t want to miss. Join us on September 17 at the University of North Florida—tickets are selling quickly, so secure your spot today at IlluminateMLS.com.

Disclaimer: This post is a paid promotion from one of our advertisers. The opinions expressed are those of the advertiser.

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About The Author

realMLS

realMLS is a collaborative and neutral platform where real estate professionals come together under shared rules and reliable data. Our vision is to be the preferred provider of advanced tools and resources that promote a healthy marketplace. We focus on embracing innovative technology to offer reliable data and services, developing relevant educational programs across multiple platforms, and creating a barrier-free MLS experience by erasing traditional borders. At realMLS, we are dedicated to providing an excellent experience for our members, ensuring they get the maximum value from our tools and resources. We are more than just listings—we are realMLS!

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