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realMLS Talking Points – July 2025

Paid Promotion
realMLS INSIDER

realMLS Vision: We see realMLS as the preferred provider of advanced tools and resources to promote a healthy marketplace.

This month, we spotlight RealMailers as our featured vendor, reinforce key data integrity policies, and introduce Sabal Sign as a streamlined tool for managing digital signatures.

Technology & Data

July/August Vendor Spotlight: Rayse

This summer, realMLS is spotlighting Rayse, a powerful Agent Value platform that helps you clearly demonstrate the impact of your work to clients. Rayse automatically tracks your activity—from showings to offers—and turns it into a modern, client-ready experience that builds trust and reinforces your expertise.

With your Rayse account, you’ll get access to a professional client presentation, a sleek client portal, simple activity tracking, and a data-rich closing report generator—all designed to clearly showcase your value at every step.

Once Rayse is live, simply log in to your realMLS Dashboard and click the Rayse icon to get started. Want to see it in action? Join one of our upcoming live webinars: Tuesday, July 22 @ 10 AM or Wednesday, July 30 @ 12 PM. Register at realmls.com/rayse.

Healthy Marketplace

Upcoming Policy Update: New Listing Options for Sellers in realMLS

realMLS is implementing NAR’s Multiple Options for Sellers Policy, designed to give sellers greater flexibility while maintaining equal access to MLS information.

Join one of our upcoming All-Customer Meetings to learn how realMLS is implementing the new Multiple Options for Sellers Policy and what it means for your business. We’ll cover the updated disclosure form, new Delayed (Marketing) Distribution option, Coming Soon and Seller’s Waiver of Entry options, and how each affects Days on Market, visibility, and showings. Choose your session: August 12 @ 10 AM, September 3 @ 1 PM, September 29 @ 10 AM. Register at realmls.com/events

Engage & Educate

Register Now for Illuminate MLS 2025!

Registration is now open for Illuminate MLS 2025, realMLS’s premier technology and innovation event on September 11 in Jacksonville.

Join fellow real estate professionals for a full day of learning at Illuminate MLS 2025, featuring a dynamic keynote, interactive breakout sessions, and hands-on tech demos designed to keep you ahead in today’s market. This is your chance to connect, explore new tools, and gain insights to stay competitive in today’s fast-changing market. Learn more and buy your tickets at realmls.com/illuminate-mls

Housekeeping

2025–2026 Annual MLS Fees

The 2025–2026 realMLS annual MLS fees were due on June 30. If you haven’t paid yet, take action now to avoid additional charges. A $50 late fee will apply to any unpaid accounts after July 15. If payment is not received by July 31, your account will be suspended and will require a $100 reinstatement fee in addition to the $50 late fee. To make a payment, log in to your realMLS Dashboard, click “My realMLS Account,” then select “View and Pay.”

Training Calendar

From tools like Rayse to policy changes and more, we’ve got training sessions to help you navigate it all. Explore upcoming classes and webinars at realmls.com/events

Disclaimer: This post is a paid promotion from one of our advertisers. The opinions expressed are those of the advertiser.

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About The Author

Alexa Gonzalez

Alexa Gonzalez is the Communications Coordinator at NEFAR. She has written several articles for various publications across Northeast Florida including Jacksonville Magazine, Intune Magazine, and now NEFAR Magazine. A native of South Florida, Alexa moved to Jacksonville in 2021 to pursue her Bachelor’s of Science in Communications from the University of North Florida, where she graduated from in December 2024. In her free time, she enjoys scoping out local coffee shops for the best chai lattes, reading, collecting vinyl records, and spending time with her fiance and two cats, Venom and Gwen (both named after her love for Spiderman).

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