Get Rich Education
Show Host Keith Weinhold’s real estate investing show provides actionable content for busy people to create financial freedom through strategic passive investing. Keith Weinhold, a Forbes Real Estate Council member, shares insights on cash flow and Return On Time, helping listeners expand their means since 2002. New episodes every Monday.
Show Host Keith Weinhold’s real estate investing show provides actionable content for busy people to create financial freedom through strategic passive investing. Keith Weinhold, a Forbes Real Estate Council member, shares insights on cash flow and Return On Time, helping listeners expand their means since 2002. New episodes every Monday.
Recent Episodes
Join Keith, Terry, and Matthew live for a properties event on September 30th. Sign up here: GetRichEducation.com/MidSouth
Keith Weinhold asks why so many people end up competing in the “Grind Olympics” of the traditional day job, and explains why separating income from time is key to building real wealth.
He then counts down the top five ways to give a rental property a raise by increasing its net operating income, and points to the lever investors most often overlook.
Keith also looks at what has happened to home prices during every major stock market crash since 1980, and shows why negotiating better financing terms can beat simply getting a lower purchase price.
He offers practical strategies for building cash flow, creating value and investing with more confidence in any market.
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Complete episode transcript:
Keith Weinhold 0:01
Welcome to GRE. I’m your host Keith Weinhold. Does your day job have you competing in the Grind Olympics? It’s something that you never signed up for, and the top five ways to increase your rental property’s income. Then, when stocks crash, what happens to real estate? You’ll see historically today on Get Rich Education. What if I told you that one of America’s strongest cash flow real estate markets is also becoming the new brains and brawn behind AI? That city is Memphis, believe it or not. In September 30th, we’re going to show you why the smart money is paying attention now, along with an investing opportunity you won’t want to miss. Join me, Terry Kerr and Matthew Van Horn of Mid South Homebuyers, the largest turnkey company in Memphis with more than 6000 homes under management, for a free live webinar the likes of which I’ve never done before. We’re going to look at what billions in new investment could mean for jobs, housing demand, neighborhood appreciation, and your portfolio. Everyone who attends live will also get exclusive access to the best deal terms Mid South has ever offered. Reserve your free seat at getricheducation.com/midsouth again. that september 30. Don’t say we didn’t tell you. Save your spot at getricheducation.com/midsouth.
Speaker 1 1:34
You’re listening to the show that has created more financial freedom than nearly any show in the world. This is Get Rich Education.
Keith Weinhold 1:50
Welcome to GRE from Wheeling, West Virginia, to Whiting, Indiana, and across 188 nations worldwide. I’m Keith Weinhold, and you’re listening to Get Rich Education. Before I get into basically giving your rental property a raise with the top five ways to increase its income, first let’s get the context of pulling back and understanding your compelling why for all of this. You may or may not like investment property itself-it’s more likely rather that you love what it does for you. That’s how it is for me. What do most people do? It’s like they’re training for the Grind Olympics. Are you doing this too? But you don’t remember signing up? I mean, that’s kind of what the day job is, society’s vortex gradually pulls you into it. The investment property is what gradually tilts you out of it, or it gives you that option. For so many, the day job, it’s sort of like this competition that really no one officially announces it yet. Millions enter it. Who can work the longest hours? Who can answer the most emails? Who can miss the most family dinners? Who can delay their life the longest? And at the end of it all, something we call retirement. If you’re a winner, not a loser. The winner, you receive a gold-colored watch, lukewarm sheet cake, and a little party at age 65, and that’s assuming that the finish line hasn’t been moved to 70.
Keith Weinhold 3:40
This is especially bad and prevalent in the United States, where you start out with just two weeks vacation. That’s about the worst grind in the developed world. I really myself started questioning this lifestyle when I was a teenager, and this is because my older friends, sort of those that were getting into their late teens, they were relatable to me, and they started going down this path and telling me about it. And suddenly, they couldn’t play baseball or tennis with me during the day because they started working during their summers. Now that’s not so bad in itself, but stay with me. I also looked at the adults around me and noticed that most traded the majority of their waking hours for work that they didn’t even like. Now, my dad was a good worker. He worked 7 a.m. to 3 p.m. faithfully Monday to Friday, and despite being a good worker, he certainly didn’t love his job. As a teen, then I found it confounding that so many people were working Monday through Friday, primarily why, primarily to reach the weekend. Wednesday was celebrated as. Day, this sort of strange admission that the work week was something to climb over and survive. You’re surrendering 50 weeks to earn two weeks of vacation. You’re repeating that very bargain for 40 years and hoping you still have enough money, energy, and health to enjoy retirement. And what puzzled me most was where this was happening. We are not some impoverished nation with paltry resources and limited opportunity. This is the United States, the most powerful and perhaps the most prosperous nation in the world.
Keith Weinhold 5:40
This is the part that I still can’t work out in my head. Almost everybody falls into a narrow, rigid groove and grinds. Eventually, the groove becomes a rut. Then the rut gets a job title and a dental plan. Many even form their identity around this. Fear is the number one motivator that gets employees to show up at work. So then, do most people lead fear-based lives? It’s almost insane. Sheesh! We have skyscrapers, interstate highways, world-class universities, abundant natural resources, advantageous geography, rule of law. We’ve got vast capital markets. We’ve got technology that sent people to the moon before I was born. Endless possibilities, but yet the standard life plan is to spend our most vivacious years doing something that we didn’t even want to do. What a paradox! How could a nation create so much wealth while so many people have such little control over their own time? Even then, as a teenager, I remember thinking, “Gosh, there has got to be a better way than this system somehow. I didn’t yet know the way, so I started going to college at age 18.
Keith Weinhold 7:16
But this path put me on that same trajectory of get good grades, land a job, max up my 401k, which would reduce my salary, and work for four decades, and then cross my fingers and just somehow hope that promotions, inflation, taxes, a stock market that I couldn’t control, and life itself would cooperate. I mean, that plan could kind of work, but your time is still doing most of the work. Your employer rents your time usually one hour at a time, and if you stop supplying the hours, then soon enough your income stops too. Capital compound. labor doesn’t. The better path is to gradually separate your income from your time. That’s what I began doing when, while I was working full time, I bought my first income-producing rental property a few years later, a few years after college, in fact, doing that on the side, divergent, black sheep. I was stepping out of the groove. Now I own an asset that created leverage and income, whether I’m working, sleeping, camping, climbing a mountain, or spending time with my family. So the goal then it’s not to avoid hard work entirely. I mean, meaningful work that can even provide some purpose and achievement and pride. But what provides wealth? What are you going to do for that? Wealth is what happens when you’re not working. Wealth is what happens when you’re sleeping. Labor produces income. Assets create wealth. Grinding should be a season, even your contribution to society, but not your primarily financial strategy. So the bottom line is that we don’t want to win the grind Olympics, income-producing assets help us build a life that we don’t have to postpone. The entire conventional life plan, the whole thing, just never felt right to me. Intuitively and rationally, deep down, you know, think to yourself: Doesn’t at least some part of you feel that way too? Thank God that I found real estate. I don’t love it. I love what it does for me. You’ve got to love what it does for you.
Keith Weinhold 9:54
One attribute that your income property gives you is control. So. With that in mind, I put together the top five ways to increase your rental property income countdown style from number five to number one. Since you do own an asset that you can control, so we’re talking about giving your rental property a raise here, and you know your property does not even need to appreciate in order for you to make it more valuable, your property doesn’t need to sit around waiting for the market to appreciate like it’s waiting for a promotion from corporate or something, which always takes too long. You can manufacture more income yourself. So net operating income or NOI, it only has two moving parts. It is property income minus operating expenses. Push income up or pull expenses down, and you’ve effectively given yourself a raise. Better yet, on an income-valued property like a five-plus unit apartment building, every additional dollar of NOI can create far more than $1 of property value. So here are the top five ways to increase your property’s income.
Keith Weinhold 11:10
The fifth best way is to add ancillary income, because monthly rent it’s not the only asset inside your property. Now, depending on what property type you have and what the local laws are, you can charge for pets, parking, storage, laundry, furnishings. You can charge for internet packages, utility reimbursement, reserved garages, upgraded amenities, or you can even charge in some cases for application, administrative, or lease break fees. The best ancillary income it provides something that the resident genuinely values. We’re here to serve and give value to others. Importantly, it should feel like an option for your tenant with these things, not some toll booth placed between the tenant and their front door. We know how annoying it is to have a tip screen swung around and placed in your face. Even an additional 25 or $50 per unit each month that can become meaningful across several properties. The fourth best way is to cut your controllable operating expenses, and you know what most investors do, and it is easy to fall into this, and I certainly have too at times. You know, most investors they carefully negotiate the property’s purchase price at the beginning, and then they spend years casually accepting every recurring bill, audit your expenses rather than just accepting last year’s cost plus inflation.
Keith Weinhold 12:49
So closely look at your property management fees, landscaping and snow removal, pest control, cleaning, trash service, water consumption, and any leaks that you might have. Common area electricity, repair labor and material markups, service contracts, and preventive maintenance. Gosh, I really lost a lot of money in pest control one time when the pest would just move from one apartment unit to the other, and we just couldn’t get it trapped or stopped. Loyalty is admirable in marriage. It is less compelling when your landscaping company raises its price 14% every year. So solicit competing bids, consolidate your vendors where you can, install efficient fixtures where the payback period makes sense and where the break-even math works. But now, don’t confuse expense reduction with maintenance neglect.
Keith Weinhold 13:53
That is one danger. So you know, if you delay a $300 repair until it becomes a $3,000 emergency, well, that really doesn’t increase your NOI. It merely makes this month’s numbers lie. Now, as I tell you about this list, you might think sometimes, “Oh, I’ve heard of that one before. Okay, but yeah, are you actually doing it? The third best way to increase your property’s income is to challenge taxes and shop insurance because property taxes and insurance they are really among your property’s largest operating expenses. So therefore, if you get good at this, you can both increase your net income and you will have gained a new skill that you can apply later and elsewhere. Yet you know a lot of owners they treat property tax and insurance sort of like the weather. They complain about them and then they just assume that nothing can be done. Possible moves that you can make are appealing in excessive property tax assessment, correct inaccurate property records. You can compare insurance carriers as often as annually. Adjust your deductibles when it’s appropriate. Be sure you remove redundant coverage. Make sure that there’s no overlap there. You can add safety or resilience improvements that qualify for insurance discounts, and then at the same time, sometimes that improves your property’s value. You can check the property’s classification and claims history for any errors there. So you know every legitimate dollar saved that flows directly into your NOI, your net operating income. Remember, mortgage payments though they do not factor into NOI. Neither do major capital expenditures. Refinancing can improve your cash flow, but that does not increase the property’s NOI, and that’s what we’re talking about today. But when it comes to property tax appeals, you remember a while back on the show, perhaps a year ago, I went into detail on just how you can do that.
Keith Weinhold 16:00
Now we’re up to number two. The second best way to increase your NOI is to raise rents intelligently, and really this is the most obvious strategy. But it isn’t as simple as typing a larger number into your renewal letter and then just sort of hoping that your tenant doesn’t notice. Bring rents closer to market without automatically chasing the absolute maximum. That can include gradual increases at renewal, premiums for upgraded units. How about a premium for the unit with the best view? If you have one of those, higher rent for furnished units, appropriate charges for garages or shorter lease terms. I mean, shorter lease terms, like a six month instead of a 12 month, that can get you a bump up in the rent. Be sure to eliminate any unnecessary concessions, like the first month’s rent is free. Do you really have to continue to do that? And use better listing photos and copy to support higher rents. It’s easy to have AI write some good snappy copy for you today. So the objective here is economic occupancy, not merely the highest advertised rent, because raising the rent $100, if that’s going to create an extra month of vacancy that is stepping over dollars to pick up dimes. Know the market, understand the tenant, and make increases that improve NOI rather than merely improving the asking price for the REM. And the top way, the number one way to increase NOI is reduce vacancy and turnover. Yes, you might have heard that before, but it is still the most overlooked NOI lever, even though it’s number one. An occupied unit at a sensible rent that often produces more income than an overpriced empty one.
Keith Weinhold 17:58
The way to improve your occupancy is by you starting renewal conversations 60 to 90 days before that lease comes due. Respond quickly to maintenance requests. I mean, few things frustrate a tenant more than a ceiling that is leaked for a month. Pre-market an upcoming vacancy that you have. Start that process early. Complete your turns faster, screen residents carefully, and unless you’re in an especially hot market, consider offering renewal incentives when turnover would cost you substantially more than doing that. So there are a bunch of ideas for reducing vacancy and turnover. Another one, more of a modern-day one, is for you to buy and operate new build property because tenants tend to stay in new builds longer. They love that feeling that no one has ever lived there before. Suppose a unit rents for $1,800 a month. All right. Well, then one vacant month costs you $1,800 before cleaning, repairs, utilities, advertising, and leasing expenses. So the true cost of that turnover could easily be three or $4,000. And when you consider that, then giving a good resident a $250 one time renewal incentive that doesn’t look generous that looks profitable for you. Keeping a responsible tenant, you know that might be the biggest quote unquote rent increase available. Just simply keeping a responsible tenant because occupied properties produce income, and empty properties produce invoices.
Keith Weinhold 19:48
Now that I’ve told you about the five ways to increase your property’s income, let me give you some more motivation for this. It’s about how $250 can become 50. $1,000. Suppose you select just a few of these five improvements, and say that that increases your NOI by just $250 per month. Okay, that’s nice. That’s cash in your pocket, and if you happen to apply it to a five-plus unit apartment building, since it’s also valued on NOI. You take 250 bucks times 12. That is $3,000 a year at a 6% capitalization rate. Take 3000 divided by point 06. That is $50,000. You just created 50k of additional property value from only $250 of monthly NOI creation. Yeah, you are up 50k now, and here’s the thing: you did not do anything that substantial. It’s not like you added another story to a property, or you discovered oil underneath your parking lot, or you convinced a celebrity to move in. Okay, these are practical things that you can do in control. You simply operated the property better, and this forced appreciation relationship that applies most directly, though, to commercial and larger multifamily properties because those are the types that are valued based upon their income. A single-family rental or a duplex or a fourplex that is generally appraised primarily through comparable sales. So its higher NOI might not immediately produce the same increase in appraised value, but in either case, higher NOI it still means more cash flow for you, a stronger financial cushion, and a better performing investment. The bottom line here is that you can wait for the market to increase your property’s value, or you can operate the property better and create value yourself, raise income, control expenses, and keep good residents. That is how you improve NOI without increasing your blood pressure.
Keith Weinhold 22:10
Coming up on the next few shows, we’re going to speak with the original co-author of the book Rich Dad Poor Dad. Yes, we had Robert Kiyosaki on here earlier this year, but we’re going to talk with the co-author alongside Robert Kiyosaki. A lot of people don’t know who that is. That is going to be interesting on another upcoming episode. The man that wrote the book on the 8020 rule called the Pareto principle, he will be here. That’s where 80% of the results come from. 20% of the effort. So here on GRE, there’s a lot of education, strategy, and mindset coming up straight ahead today. When stocks crash, what happens to real estate? That’s next. I’m Keith Weinhold. You’re listening to Get Rich Education. Let me ask you something: If you’ve worked hard to build wealth, is your money positioned to actually support your goals. A lot of accredited investors leave capital sitting in cash because it feels safe, but inflation and missed income opportunities can quietly erode its value. Freedom Family Investments offers freedom notes for investors seeking structured income backed by real estate. It’s a straightforward approach built on real assets, not speculation. In full disclosure, I’m an investor myself.
Keith Weinhold 23:27
What I like is that their team walks you through how it all works, so you can decide if it aligns with your portfolio and income goals. Every investment carries risk, and nothing is guaranteed. But with a track record of consistent, on-time investor payouts-they built real credibility. Go to freedomfamilyinvestments.com to book a clarity call, or text family to 66866. That’s family to 66866. What if you got your mortgage loans the same place I get mine. You sure can at Ridge Lending Group NMLS 42056. They provided GRE listeners with more loans than anyone because Ridge specializes in investment property. They’ll help you build a long-term plan for growing your real estate empire with leverage. Start your prequal and even chat directly with President Caeli Ridge while it’s on your mind. Start at ridgelendinggroup.com. That’s ridgelendinggroup.com.
Kirsten Tate 24:31
This is author Kristen Tate. Listen to Get Rich Education with Keith Weinhold, and don’t quit your daydream.
Keith Weinhold 24:49
Welcome back to Get Rich Education. I’m your host Keith Weinhold, and this is episode 625. AI songs are becoming more popular. Fortunately. AI podcast hosts-they really aren’t that much of a thing yet, or else I might not be here. Thank goodness that listeners still want to hear from a real person. When stocks crash, what happens to home prices? Since 1980, there have been 10 or more major stock downturns. Guess how many of those cause national home prices to crash? Exactly zero. Now there was one pretty enormous housing decline, but that one started in housing. And what happens next? It reveals something that every real estate investor should understand a lot like real estate right now. Stocks are hovering near their all-time highs. Okay, both major assets, real estate and stocks, bumping up against all-time highs. There is a predictable rhythm about what happens to real estate when stocks crash. Now, when we look at stocks’ seven big downturns that occurred just this century, as measured by the S&P 500, you know, first a lot of people think that stocks are overvalued here in the late 2020s. That is based on measures like the historic P/E ratio, the Shiller cape ratio, and the Buffett indicator. I mean, some investors are just disillusioned by how stocks’ movement makes so little sense anymore. For example, when the latest labor number showed that 162,000 jobs were added in a month. That tripled expectations. I mean, people should have been like, “Hey, go USA! This is great. People are employed. All that. Nope. The stock market fell specifically in response to that. Why? Because strong employment increases the chances of higher interest rates, and sure enough, the Fed did then raise rates.
Keith Weinhold 27:09
Oh, geez, what? So a labor market collapse is then bad for America, and that’s good for stocks. Yes, that is how it works. That is just stupid. So, with that context in mind, let’s see what actually happened to national home prices this century during all the major stock market downturns that were not caused by housing, and then we’ll get back to housings. Okay, during the dot-com bust in 9/11, that whole period about 25 years ago, stocks again. This is all per the S and p5 100 crashed 49% Home prices were up 23% during that time. We’ll get back to the global financial crisis shortly. During the 2011 debt ceiling crisis, do you even remember that stocks went down 19 percent. Home prices went down just slightly, 1 percent. During the 2018 Fed tightening and trade war sell-off, stocks were down 20 percent, a classic bear market. Home prices were up 1 percent. Then came COVID. In barely a month, stocks plunged a jaw-dropping 34% This was in 2020. It was like a flash crash. What happened to home prices then? They were up 1% just a little. So, are you beginning to see a pattern, or perhaps a lack of one here during 2022’s inflation peak and Fed tightening bear market stocks fell 25 percent. Home prices they were up 4% during that time period, and then during the 2025 tariff sell-off, you might remember Trump called that Liberation Day. Stocks were down 19 percent. Home prices. were essentially unchanged.
Keith Weinhold 29:06
All right, so there they were: six major stock market downturns this century, not one housing crash. All right, now let’s turn the telescope around because 2008 was different since the crash was real estate induced, and it is the only time in the life of you or I or anyone alive today, even a 90-year-old, where national home prices took a significant fall. In fact, they were down 27 percent, and it took them a few years to fall that much. All right. Well, what did stocks do during this period? They fell even more, down 57% more than twice as much, 57% I mean, just imagine having a million-dollar stock portfolio and seeing its value cave in, down to 430k from a million. Okay, that’s what really happened march 6, 2009, when the S and P hit its global financial crisis low, and that happened over a 17 month stock collapse. Okay, so what’s really the summary? It is that in the six times that stocks led a price crash this century. Real estate held up, or it rose, and the one time real estate led the crash, stocks fell more than twice as much.
Keith Weinhold 30:31
It was 27 %versus 57%. All right. Well, that is what’s happened this century. But you know this cause and effect relationship or lack thereof, that didn’t just begin happening in 2000. When we stretch the history back to 1980, which is Jimmy Carter, almost Ronald Reagan era days, stocks had four more big downturns. We had the Volcker Bear Market, the famous 1987 Black Monday stock market crash, the Gulf War sell-off, and the LTCM crisis. During those four stock crashes, home prices also either stayed resilient or they rose. All right. Well, all of this is because homes and stocks, you know, they just aren’t connected by some push and pull relationship. Stocks reprice in seconds. Fear spreads. Algorithms sell, and billions of dollars can disappear before lunch. Instead, housing moves more like a cargo ship that you’re trying to turn around in the Mississippi River, it can take a long time. Housing transactions take months. Prices depend on local supply and local incomes, and mortgage availability, and whether homeowners are actually forced to sell. Housing provides something that every human actually needs and cannot be easily disrupted by AI. I mean, AI still cannot download a three-bedroom house onto a vacant lot. And of course, during any stock crash, what else happens with real estate? Your rent just keeps coming in as well. So the bottom line here is we’re learning from history rather than having a hunch again. Home prices don’t react to stock market crashes. Stock crashes and housing downturns are different events.
Keith Weinhold 32:32
A falling stock market it can eventually weaken consumer confidence. In in a severe recession, some of that can trickle in and affect housing, but history shows that a stock crash alone has not caused national home prices to fall. When stocks scream, real estate just kind of shrugs. Now, as we get back to talking about today, with real estate being cash flow challenged, you usually need a deal in order to make the numbers work. And as we know, for more than two years now, it has been wise to buy new build property and have that home builder buy down your mortgage rate rather than getting a property price discount. And do you realize that it actually works out better for you in almost every case for you to get your rate bought down than it is to get a discount. Yeah, it is often substantially better. Let’s just think about an example. Say you’re putting a 20% down payment on a 300k property at a seven and a half percent mortgage rate. Okay, let’s compare your seller discounting the purchase price by 20k versus them instead using 20k to buy down your mortgage rate. All right, in the first scenario, let’s call it then a purchase price reduction. The seller reduces it from 300k down to 280k. Your monthly payment would be 1566 $1,566. All right. Well, then your monthly savings from the price discount would be $112. You would also need 4k less for the down payment. Okay, 112 bucks a month is helpful to you.
Keith Weinhold 34:18
That might buy you dinner for two at the Olive Garden or something, at a wildly overpriced airport convenience store. By the way, this is a bottle of water and one almond, 112 bucks. Okay, but now let’s compare it with the second option. If instead of a price discount, you pay the full 300k and use the 20k as a seller credit, a credit from the seller, and you use that to permanently buy the mortgage rate from seven and a half down to five and a half percent. In this case, even though it’s a larger amount financed, your monthly payment is no longer 1566. It’s just 1363, so your monthly savings is no longer 112 bucks. That Olive Garden dinner for two, it is 315 bucks. So therefore, using the seller credit instead of reducing the purchase price that ups your monthly cash flow by about 203 bucks. All right, and this was just an illustration. It’s not a universal lender rate sheet carved into a stone tablet. But the larger lesson remains. Okay, terms are often more important than price. Negotiate the financing. That is the lesson. And of course, you can try to use this most anywhere with any seller, but it’s been especially popular with American home builders for two plus years now.
Keith Weinhold 35:47
The bottom line is that the best deal isn’t always the property with the lowest price; it is the one with the best financing, and it’s one of the strategies that Mid South Homebuyers is going to offer on Wednesday night’s webinar just two days away, and there’s no negotiation needed. They are offering this, and it’s where I’m going to be appearing live, and you’re invited to join us from the comfort of your home or a coffee shop or wherever you are. So we’re talking about properties in Memphis, Little Rock, and North Texas. New build properties for as little as about 200k, and some fully renovated resale properties for as little as 150k, and even less than that. Now, low price isn’t reason enough to own an income property, but it’s the fact that you get a strong rent in a stable market to support that, and they’re offering what they call their triple five terms. They’ll buy your mortgage rate down into the fives and provide property management for just a 5% fee for five years. And I just learned that for attendees of Wednesday night’s event, they will even announce a promo code there, and you will get triple five terms for life on both financed and cash deals.
Keith Weinhold 37:12
And you know, I’ve got to say that when I began in real estate investing, I wish that any of this would have existed. Like when I began, I wish there even would have been new build property available. They just didn’t even have that for income property when I started out. And the fact that it’s managed for you from day one, I didn’t know about that when I started out. I thought I had to invest only in my home market and then manage it myself. And here you get investor advantaged geographic markets, and then if that’s not enough, you get that rate buy down into the fives and property management costs. It’s basically cut in half to help improve your property’s cash flow, and you can almost think of this as lifetime cash flow. You get to control a sustainable business model that’s resistant to AI disruption, and yeah, it’s sustainable. I mean, people will pay you to live there. That has happened for centuries. It’s sort of the opposite of a cryptocurrency that will not exist in two years. It happens Wednesday night. You’ll get to see me live along with the renowned providers from Mid South Homebuyers and their properties and their generous incentives and all the new AI investment that’s acting as a tailwind coming into Memphis. Registration is free at getricheducation.com/midsouth. It’s 8p.m. Eastern on Wednesday night. I’ll see you there, getricheduceducation.com/midsouth. Until next week, I’m your host Keith Weinhold. Don’t quit your daydream.
Speaker 2 38:57
Nothing on this show should be considered specific, personal, or professional advice. Please consult an appropriate tax, legal, real estate, financial, or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of Get Rich Education LLC exclusively.
Keith Weinhold 39:25
The preceding program was brought to you by your home for wealth building. Getricheduceducation.com
Join Keith, Terry, and Matthew live for a properties event on September 30th. Sign up here: GetRichEducation.com/MidSouth
Keith Weinhold asks why so many people end up competing in the “Grind Olympics” of the traditional day job, and explains why separating income from time is key to building real wealth.
He then counts down the top five ways to give a rental property a raise by increasing its net operating income, and points to the lever investors most often overlook.
Keith also looks at what has happened to home prices during every major stock market crash since 1980, and shows why negotiating better financing terms can beat simply getting a lower purchase price.
He offers practical strategies for building cash flow, creating value and investing with more confidence in any market.
Episode Page:
For access to properties or free help with a
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Get mortgage loans for investment property:
RidgeLendingGroup.com or call 855-74-RIDGE
or e-mail: info@RidgeLendingGroup.com
Invest with Freedom Family Investments.
For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text FAMILY to 66866
Join Mid South Home Buyers’ one-time, free live webinar featuring Keith Weinhold on September 30 at GetRichEducation.com/MidSouth to learn how Memphis’ economic expansion could create new real estate investment opportunities, and have your questions answered in real time.
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Complete episode transcript:
Keith Weinhold 0:01
Welcome to GRE. I’m your host Keith Weinhold. Does your day job have you competing in the Grind Olympics? It’s something that you never signed up for, and the top five ways to increase your rental property’s income. Then, when stocks crash, what happens to real estate? You’ll see historically today on Get Rich Education. What if I told you that one of America’s strongest cash flow real estate markets is also becoming the new brains and brawn behind AI? That city is Memphis, believe it or not. In September 30th, we’re going to show you why the smart money is paying attention now, along with an investing opportunity you won’t want to miss. Join me, Terry Kerr and Matthew Van Horn of Mid South Homebuyers, the largest turnkey company in Memphis with more than 6000 homes under management, for a free live webinar the likes of which I’ve never done before. We’re going to look at what billions in new investment could mean for jobs, housing demand, neighborhood appreciation, and your portfolio. Everyone who attends live will also get exclusive access to the best deal terms Mid South has ever offered. Reserve your free seat at getricheducation.com/midsouth again. that september 30. Don’t say we didn’t tell you. Save your spot at getricheducation.com/midsouth.
Speaker 1 1:34
You’re listening to the show that has created more financial freedom than nearly any show in the world. This is Get Rich Education.
Keith Weinhold 1:50
Welcome to GRE from Wheeling, West Virginia, to Whiting, Indiana, and across 188 nations worldwide. I’m Keith Weinhold, and you’re listening to Get Rich Education. Before I get into basically giving your rental property a raise with the top five ways to increase its income, first let’s get the context of pulling back and understanding your compelling why for all of this. You may or may not like investment property itself-it’s more likely rather that you love what it does for you. That’s how it is for me. What do most people do? It’s like they’re training for the Grind Olympics. Are you doing this too? But you don’t remember signing up? I mean, that’s kind of what the day job is, society’s vortex gradually pulls you into it. The investment property is what gradually tilts you out of it, or it gives you that option. For so many, the day job, it’s sort of like this competition that really no one officially announces it yet. Millions enter it. Who can work the longest hours? Who can answer the most emails? Who can miss the most family dinners? Who can delay their life the longest? And at the end of it all, something we call retirement. If you’re a winner, not a loser. The winner, you receive a gold-colored watch, lukewarm sheet cake, and a little party at age 65, and that’s assuming that the finish line hasn’t been moved to 70.
Keith Weinhold 3:40
This is especially bad and prevalent in the United States, where you start out with just two weeks vacation. That’s about the worst grind in the developed world. I really myself started questioning this lifestyle when I was a teenager, and this is because my older friends, sort of those that were getting into their late teens, they were relatable to me, and they started going down this path and telling me about it. And suddenly, they couldn’t play baseball or tennis with me during the day because they started working during their summers. Now that’s not so bad in itself, but stay with me. I also looked at the adults around me and noticed that most traded the majority of their waking hours for work that they didn’t even like. Now, my dad was a good worker. He worked 7 a.m. to 3 p.m. faithfully Monday to Friday, and despite being a good worker, he certainly didn’t love his job. As a teen, then I found it confounding that so many people were working Monday through Friday, primarily why, primarily to reach the weekend. Wednesday was celebrated as. Day, this sort of strange admission that the work week was something to climb over and survive. You’re surrendering 50 weeks to earn two weeks of vacation. You’re repeating that very bargain for 40 years and hoping you still have enough money, energy, and health to enjoy retirement. And what puzzled me most was where this was happening. We are not some impoverished nation with paltry resources and limited opportunity. This is the United States, the most powerful and perhaps the most prosperous nation in the world.
Keith Weinhold 5:40
This is the part that I still can’t work out in my head. Almost everybody falls into a narrow, rigid groove and grinds. Eventually, the groove becomes a rut. Then the rut gets a job title and a dental plan. Many even form their identity around this. Fear is the number one motivator that gets employees to show up at work. So then, do most people lead fear-based lives? It’s almost insane. Sheesh! We have skyscrapers, interstate highways, world-class universities, abundant natural resources, advantageous geography, rule of law. We’ve got vast capital markets. We’ve got technology that sent people to the moon before I was born. Endless possibilities, but yet the standard life plan is to spend our most vivacious years doing something that we didn’t even want to do. What a paradox! How could a nation create so much wealth while so many people have such little control over their own time? Even then, as a teenager, I remember thinking, “Gosh, there has got to be a better way than this system somehow. I didn’t yet know the way, so I started going to college at age 18.
Keith Weinhold 7:16
But this path put me on that same trajectory of get good grades, land a job, max up my 401k, which would reduce my salary, and work for four decades, and then cross my fingers and just somehow hope that promotions, inflation, taxes, a stock market that I couldn’t control, and life itself would cooperate. I mean, that plan could kind of work, but your time is still doing most of the work. Your employer rents your time usually one hour at a time, and if you stop supplying the hours, then soon enough your income stops too. Capital compound. labor doesn’t. The better path is to gradually separate your income from your time. That’s what I began doing when, while I was working full time, I bought my first income-producing rental property a few years later, a few years after college, in fact, doing that on the side, divergent, black sheep. I was stepping out of the groove. Now I own an asset that created leverage and income, whether I’m working, sleeping, camping, climbing a mountain, or spending time with my family. So the goal then it’s not to avoid hard work entirely. I mean, meaningful work that can even provide some purpose and achievement and pride. But what provides wealth? What are you going to do for that? Wealth is what happens when you’re not working. Wealth is what happens when you’re sleeping. Labor produces income. Assets create wealth. Grinding should be a season, even your contribution to society, but not your primarily financial strategy. So the bottom line is that we don’t want to win the grind Olympics, income-producing assets help us build a life that we don’t have to postpone. The entire conventional life plan, the whole thing, just never felt right to me. Intuitively and rationally, deep down, you know, think to yourself: Doesn’t at least some part of you feel that way too? Thank God that I found real estate. I don’t love it. I love what it does for me. You’ve got to love what it does for you.
Keith Weinhold 9:54
One attribute that your income property gives you is control. So. With that in mind, I put together the top five ways to increase your rental property income countdown style from number five to number one. Since you do own an asset that you can control, so we’re talking about giving your rental property a raise here, and you know your property does not even need to appreciate in order for you to make it more valuable, your property doesn’t need to sit around waiting for the market to appreciate like it’s waiting for a promotion from corporate or something, which always takes too long. You can manufacture more income yourself. So net operating income or NOI, it only has two moving parts. It is property income minus operating expenses. Push income up or pull expenses down, and you’ve effectively given yourself a raise. Better yet, on an income-valued property like a five-plus unit apartment building, every additional dollar of NOI can create far more than $1 of property value. So here are the top five ways to increase your property’s income.
Keith Weinhold 11:10
The fifth best way is to add ancillary income, because monthly rent it’s not the only asset inside your property. Now, depending on what property type you have and what the local laws are, you can charge for pets, parking, storage, laundry, furnishings. You can charge for internet packages, utility reimbursement, reserved garages, upgraded amenities, or you can even charge in some cases for application, administrative, or lease break fees. The best ancillary income it provides something that the resident genuinely values. We’re here to serve and give value to others. Importantly, it should feel like an option for your tenant with these things, not some toll booth placed between the tenant and their front door. We know how annoying it is to have a tip screen swung around and placed in your face. Even an additional 25 or $50 per unit each month that can become meaningful across several properties. The fourth best way is to cut your controllable operating expenses, and you know what most investors do, and it is easy to fall into this, and I certainly have too at times. You know, most investors they carefully negotiate the property’s purchase price at the beginning, and then they spend years casually accepting every recurring bill, audit your expenses rather than just accepting last year’s cost plus inflation.
Keith Weinhold 12:49
So closely look at your property management fees, landscaping and snow removal, pest control, cleaning, trash service, water consumption, and any leaks that you might have. Common area electricity, repair labor and material markups, service contracts, and preventive maintenance. Gosh, I really lost a lot of money in pest control one time when the pest would just move from one apartment unit to the other, and we just couldn’t get it trapped or stopped. Loyalty is admirable in marriage. It is less compelling when your landscaping company raises its price 14% every year. So solicit competing bids, consolidate your vendors where you can, install efficient fixtures where the payback period makes sense and where the break-even math works. But now, don’t confuse expense reduction with maintenance neglect.
Keith Weinhold 13:53
That is one danger. So you know, if you delay a $300 repair until it becomes a $3,000 emergency, well, that really doesn’t increase your NOI. It merely makes this month’s numbers lie. Now, as I tell you about this list, you might think sometimes, “Oh, I’ve heard of that one before. Okay, but yeah, are you actually doing it? The third best way to increase your property’s income is to challenge taxes and shop insurance because property taxes and insurance they are really among your property’s largest operating expenses. So therefore, if you get good at this, you can both increase your net income and you will have gained a new skill that you can apply later and elsewhere. Yet you know a lot of owners they treat property tax and insurance sort of like the weather. They complain about them and then they just assume that nothing can be done. Possible moves that you can make are appealing in excessive property tax assessment, correct inaccurate property records. You can compare insurance carriers as often as annually. Adjust your deductibles when it’s appropriate. Be sure you remove redundant coverage. Make sure that there’s no overlap there. You can add safety or resilience improvements that qualify for insurance discounts, and then at the same time, sometimes that improves your property’s value. You can check the property’s classification and claims history for any errors there. So you know every legitimate dollar saved that flows directly into your NOI, your net operating income. Remember, mortgage payments though they do not factor into NOI. Neither do major capital expenditures. Refinancing can improve your cash flow, but that does not increase the property’s NOI, and that’s what we’re talking about today. But when it comes to property tax appeals, you remember a while back on the show, perhaps a year ago, I went into detail on just how you can do that.
Keith Weinhold 16:00
Now we’re up to number two. The second best way to increase your NOI is to raise rents intelligently, and really this is the most obvious strategy. But it isn’t as simple as typing a larger number into your renewal letter and then just sort of hoping that your tenant doesn’t notice. Bring rents closer to market without automatically chasing the absolute maximum. That can include gradual increases at renewal, premiums for upgraded units. How about a premium for the unit with the best view? If you have one of those, higher rent for furnished units, appropriate charges for garages or shorter lease terms. I mean, shorter lease terms, like a six month instead of a 12 month, that can get you a bump up in the rent. Be sure to eliminate any unnecessary concessions, like the first month’s rent is free. Do you really have to continue to do that? And use better listing photos and copy to support higher rents. It’s easy to have AI write some good snappy copy for you today. So the objective here is economic occupancy, not merely the highest advertised rent, because raising the rent $100, if that’s going to create an extra month of vacancy that is stepping over dollars to pick up dimes. Know the market, understand the tenant, and make increases that improve NOI rather than merely improving the asking price for the REM. And the top way, the number one way to increase NOI is reduce vacancy and turnover. Yes, you might have heard that before, but it is still the most overlooked NOI lever, even though it’s number one. An occupied unit at a sensible rent that often produces more income than an overpriced empty one.
Keith Weinhold 17:58
The way to improve your occupancy is by you starting renewal conversations 60 to 90 days before that lease comes due. Respond quickly to maintenance requests. I mean, few things frustrate a tenant more than a ceiling that is leaked for a month. Pre-market an upcoming vacancy that you have. Start that process early. Complete your turns faster, screen residents carefully, and unless you’re in an especially hot market, consider offering renewal incentives when turnover would cost you substantially more than doing that. So there are a bunch of ideas for reducing vacancy and turnover. Another one, more of a modern-day one, is for you to buy and operate new build property because tenants tend to stay in new builds longer. They love that feeling that no one has ever lived there before. Suppose a unit rents for $1,800 a month. All right. Well, then one vacant month costs you $1,800 before cleaning, repairs, utilities, advertising, and leasing expenses. So the true cost of that turnover could easily be three or $4,000. And when you consider that, then giving a good resident a $250 one time renewal incentive that doesn’t look generous that looks profitable for you. Keeping a responsible tenant, you know that might be the biggest quote unquote rent increase available. Just simply keeping a responsible tenant because occupied properties produce income, and empty properties produce invoices.
Keith Weinhold 19:48
Now that I’ve told you about the five ways to increase your property’s income, let me give you some more motivation for this. It’s about how $250 can become 50. $1,000. Suppose you select just a few of these five improvements, and say that that increases your NOI by just $250 per month. Okay, that’s nice. That’s cash in your pocket, and if you happen to apply it to a five-plus unit apartment building, since it’s also valued on NOI. You take 250 bucks times 12. That is $3,000 a year at a 6% capitalization rate. Take 3000 divided by point 06. That is $50,000. You just created 50k of additional property value from only $250 of monthly NOI creation. Yeah, you are up 50k now, and here’s the thing: you did not do anything that substantial. It’s not like you added another story to a property, or you discovered oil underneath your parking lot, or you convinced a celebrity to move in. Okay, these are practical things that you can do in control. You simply operated the property better, and this forced appreciation relationship that applies most directly, though, to commercial and larger multifamily properties because those are the types that are valued based upon their income. A single-family rental or a duplex or a fourplex that is generally appraised primarily through comparable sales. So its higher NOI might not immediately produce the same increase in appraised value, but in either case, higher NOI it still means more cash flow for you, a stronger financial cushion, and a better performing investment. The bottom line here is that you can wait for the market to increase your property’s value, or you can operate the property better and create value yourself, raise income, control expenses, and keep good residents. That is how you improve NOI without increasing your blood pressure.
Keith Weinhold 22:10
Coming up on the next few shows, we’re going to speak with the original co-author of the book Rich Dad Poor Dad. Yes, we had Robert Kiyosaki on here earlier this year, but we’re going to talk with the co-author alongside Robert Kiyosaki. A lot of people don’t know who that is. That is going to be interesting on another upcoming episode. The man that wrote the book on the 8020 rule called the Pareto principle, he will be here. That’s where 80% of the results come from. 20% of the effort. So here on GRE, there’s a lot of education, strategy, and mindset coming up straight ahead today. When stocks crash, what happens to real estate? That’s next. I’m Keith Weinhold. You’re listening to Get Rich Education. Let me ask you something: If you’ve worked hard to build wealth, is your money positioned to actually support your goals. A lot of accredited investors leave capital sitting in cash because it feels safe, but inflation and missed income opportunities can quietly erode its value. Freedom Family Investments offers freedom notes for investors seeking structured income backed by real estate. It’s a straightforward approach built on real assets, not speculation. In full disclosure, I’m an investor myself.
Keith Weinhold 23:27
What I like is that their team walks you through how it all works, so you can decide if it aligns with your portfolio and income goals. Every investment carries risk, and nothing is guaranteed. But with a track record of consistent, on-time investor payouts-they built real credibility. Go to freedomfamilyinvestments.com to book a clarity call, or text family to 66866. That’s family to 66866. What if you got your mortgage loans the same place I get mine. You sure can at Ridge Lending Group NMLS 42056. They provided GRE listeners with more loans than anyone because Ridge specializes in investment property. They’ll help you build a long-term plan for growing your real estate empire with leverage. Start your prequal and even chat directly with President Caeli Ridge while it’s on your mind. Start at ridgelendinggroup.com. That’s ridgelendinggroup.com.
Kirsten Tate 24:31
This is author Kristen Tate. Listen to Get Rich Education with Keith Weinhold, and don’t quit your daydream.
Keith Weinhold 24:49
Welcome back to Get Rich Education. I’m your host Keith Weinhold, and this is episode 625. AI songs are becoming more popular. Fortunately. AI podcast hosts-they really aren’t that much of a thing yet, or else I might not be here. Thank goodness that listeners still want to hear from a real person. When stocks crash, what happens to home prices? Since 1980, there have been 10 or more major stock downturns. Guess how many of those cause national home prices to crash? Exactly zero. Now there was one pretty enormous housing decline, but that one started in housing. And what happens next? It reveals something that every real estate investor should understand a lot like real estate right now. Stocks are hovering near their all-time highs. Okay, both major assets, real estate and stocks, bumping up against all-time highs. There is a predictable rhythm about what happens to real estate when stocks crash. Now, when we look at stocks’ seven big downturns that occurred just this century, as measured by the S&P 500, you know, first a lot of people think that stocks are overvalued here in the late 2020s. That is based on measures like the historic P/E ratio, the Shiller cape ratio, and the Buffett indicator. I mean, some investors are just disillusioned by how stocks’ movement makes so little sense anymore. For example, when the latest labor number showed that 162,000 jobs were added in a month. That tripled expectations. I mean, people should have been like, “Hey, go USA! This is great. People are employed. All that. Nope. The stock market fell specifically in response to that. Why? Because strong employment increases the chances of higher interest rates, and sure enough, the Fed did then raise rates.
Keith Weinhold 27:09
Oh, geez, what? So a labor market collapse is then bad for America, and that’s good for stocks. Yes, that is how it works. That is just stupid. So, with that context in mind, let’s see what actually happened to national home prices this century during all the major stock market downturns that were not caused by housing, and then we’ll get back to housings. Okay, during the dot-com bust in 9/11, that whole period about 25 years ago, stocks again. This is all per the S and p5 100 crashed 49% Home prices were up 23% during that time. We’ll get back to the global financial crisis shortly. During the 2011 debt ceiling crisis, do you even remember that stocks went down 19 percent. Home prices went down just slightly, 1 percent. During the 2018 Fed tightening and trade war sell-off, stocks were down 20 percent, a classic bear market. Home prices were up 1 percent. Then came COVID. In barely a month, stocks plunged a jaw-dropping 34% This was in 2020. It was like a flash crash. What happened to home prices then? They were up 1% just a little. So, are you beginning to see a pattern, or perhaps a lack of one here during 2022’s inflation peak and Fed tightening bear market stocks fell 25 percent. Home prices they were up 4% during that time period, and then during the 2025 tariff sell-off, you might remember Trump called that Liberation Day. Stocks were down 19 percent. Home prices. were essentially unchanged.
Keith Weinhold 29:06
All right, so there they were: six major stock market downturns this century, not one housing crash. All right, now let’s turn the telescope around because 2008 was different since the crash was real estate induced, and it is the only time in the life of you or I or anyone alive today, even a 90-year-old, where national home prices took a significant fall. In fact, they were down 27 percent, and it took them a few years to fall that much. All right. Well, what did stocks do during this period? They fell even more, down 57% more than twice as much, 57% I mean, just imagine having a million-dollar stock portfolio and seeing its value cave in, down to 430k from a million. Okay, that’s what really happened march 6, 2009, when the S and P hit its global financial crisis low, and that happened over a 17 month stock collapse. Okay, so what’s really the summary? It is that in the six times that stocks led a price crash this century. Real estate held up, or it rose, and the one time real estate led the crash, stocks fell more than twice as much.
Keith Weinhold 30:31
It was 27 %versus 57%. All right. Well, that is what’s happened this century. But you know this cause and effect relationship or lack thereof, that didn’t just begin happening in 2000. When we stretch the history back to 1980, which is Jimmy Carter, almost Ronald Reagan era days, stocks had four more big downturns. We had the Volcker Bear Market, the famous 1987 Black Monday stock market crash, the Gulf War sell-off, and the LTCM crisis. During those four stock crashes, home prices also either stayed resilient or they rose. All right. Well, all of this is because homes and stocks, you know, they just aren’t connected by some push and pull relationship. Stocks reprice in seconds. Fear spreads. Algorithms sell, and billions of dollars can disappear before lunch. Instead, housing moves more like a cargo ship that you’re trying to turn around in the Mississippi River, it can take a long time. Housing transactions take months. Prices depend on local supply and local incomes, and mortgage availability, and whether homeowners are actually forced to sell. Housing provides something that every human actually needs and cannot be easily disrupted by AI. I mean, AI still cannot download a three-bedroom house onto a vacant lot. And of course, during any stock crash, what else happens with real estate? Your rent just keeps coming in as well. So the bottom line here is we’re learning from history rather than having a hunch again. Home prices don’t react to stock market crashes. Stock crashes and housing downturns are different events.
Keith Weinhold 32:32
A falling stock market it can eventually weaken consumer confidence. In in a severe recession, some of that can trickle in and affect housing, but history shows that a stock crash alone has not caused national home prices to fall. When stocks scream, real estate just kind of shrugs. Now, as we get back to talking about today, with real estate being cash flow challenged, you usually need a deal in order to make the numbers work. And as we know, for more than two years now, it has been wise to buy new build property and have that home builder buy down your mortgage rate rather than getting a property price discount. And do you realize that it actually works out better for you in almost every case for you to get your rate bought down than it is to get a discount. Yeah, it is often substantially better. Let’s just think about an example. Say you’re putting a 20% down payment on a 300k property at a seven and a half percent mortgage rate. Okay, let’s compare your seller discounting the purchase price by 20k versus them instead using 20k to buy down your mortgage rate. All right, in the first scenario, let’s call it then a purchase price reduction. The seller reduces it from 300k down to 280k. Your monthly payment would be 1566 $1,566. All right. Well, then your monthly savings from the price discount would be $112. You would also need 4k less for the down payment. Okay, 112 bucks a month is helpful to you.
Keith Weinhold 34:18
That might buy you dinner for two at the Olive Garden or something, at a wildly overpriced airport convenience store. By the way, this is a bottle of water and one almond, 112 bucks. Okay, but now let’s compare it with the second option. If instead of a price discount, you pay the full 300k and use the 20k as a seller credit, a credit from the seller, and you use that to permanently buy the mortgage rate from seven and a half down to five and a half percent. In this case, even though it’s a larger amount financed, your monthly payment is no longer 1566. It’s just 1363, so your monthly savings is no longer 112 bucks. That Olive Garden dinner for two, it is 315 bucks. So therefore, using the seller credit instead of reducing the purchase price that ups your monthly cash flow by about 203 bucks. All right, and this was just an illustration. It’s not a universal lender rate sheet carved into a stone tablet. But the larger lesson remains. Okay, terms are often more important than price. Negotiate the financing. That is the lesson. And of course, you can try to use this most anywhere with any seller, but it’s been especially popular with American home builders for two plus years now.
Keith Weinhold 35:47
The bottom line is that the best deal isn’t always the property with the lowest price; it is the one with the best financing, and it’s one of the strategies that Mid South Homebuyers is going to offer on Wednesday night’s webinar just two days away, and there’s no negotiation needed. They are offering this, and it’s where I’m going to be appearing live, and you’re invited to join us from the comfort of your home or a coffee shop or wherever you are. So we’re talking about properties in Memphis, Little Rock, and North Texas. New build properties for as little as about 200k, and some fully renovated resale properties for as little as 150k, and even less than that. Now, low price isn’t reason enough to own an income property, but it’s the fact that you get a strong rent in a stable market to support that, and they’re offering what they call their triple five terms. They’ll buy your mortgage rate down into the fives and provide property management for just a 5% fee for five years. And I just learned that for attendees of Wednesday night’s event, they will even announce a promo code there, and you will get triple five terms for life on both financed and cash deals.
Keith Weinhold 37:12
And you know, I’ve got to say that when I began in real estate investing, I wish that any of this would have existed. Like when I began, I wish there even would have been new build property available. They just didn’t even have that for income property when I started out. And the fact that it’s managed for you from day one, I didn’t know about that when I started out. I thought I had to invest only in my home market and then manage it myself. And here you get investor advantaged geographic markets, and then if that’s not enough, you get that rate buy down into the fives and property management costs. It’s basically cut in half to help improve your property’s cash flow, and you can almost think of this as lifetime cash flow. You get to control a sustainable business model that’s resistant to AI disruption, and yeah, it’s sustainable. I mean, people will pay you to live there. That has happened for centuries. It’s sort of the opposite of a cryptocurrency that will not exist in two years. It happens Wednesday night. You’ll get to see me live along with the renowned providers from Mid South Homebuyers and their properties and their generous incentives and all the new AI investment that’s acting as a tailwind coming into Memphis. Registration is free at getricheducation.com/midsouth. It’s 8p.m. Eastern on Wednesday night. I’ll see you there, getricheduceducation.com/midsouth. Until next week, I’m your host Keith Weinhold. Don’t quit your daydream.
Speaker 2 38:57
Nothing on this show should be considered specific, personal, or professional advice. Please consult an appropriate tax, legal, real estate, financial, or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of Get Rich Education LLC exclusively.
Keith Weinhold 39:25
The preceding program was brought to you by your home for wealth building. Getricheduceducation.com
