Icons of Real Estate
- Podcast
- July 20, 2023
90% Buy a Business They Never Considered | Franchise Secrets
When most people hear “franchise,” they think fast food. Jon Ostenson thinks bigger — and quieter. In this episode, host Jim Remley sits down with the CEO and founder of FranBridge Consulting, who calls himself “a real estate broker, but for franchises,” to unpack the world of non-food franchising and why it’s become a favorite diversification play for real estate investors.
Jon breaks down the “boring” businesses quietly throwing off cash — property services, home services, senior mobility, B2B niches — why “non-sexy is the new sexy,” and how the executive (semi-absentee) model lets you own a business without running it day to day. We also cover what it really costs to get in, the misconceptions that trip people up, the red flags to watch for, and the tax advantages that pair so well with real estate.
👉 Free resources & Jon’s book “Nonfood Franchising”: FranBridgeConsulting.com
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