🎤Are you a top-producing agent, or the owner of a real estate business that can grow beyond you?
Many high producers burn out trying to do it all, with no plan for what comes next.
On Icons 100, host Bens asks three top producers five questions: boutique firm founder Heather Herr, former loan officer Celia Chu, and Get Agent Built creator Brandon Plunkett.
Hear the mentors who shaped them, how they grew from top agent to business owner, and their 10-year plans for a real estate legacy.
🎧 Hosted by: Bens
🎤 Featuring:
Heather Herr – Founder of Private Real Estate Collection, a boutique real estate firm. She has more than 20 years in real estate and is licensed in three states. She also runs Her Story, a platform for women.
Celia Chu – Southern California real estate agent with a finance degree from Loyola Marymount. She spent 10 years as a loan officer at Wells Fargo and Home Savings.
Brandon Plunkett – Owner of The Rare Group in Kansas City and creator of Get Agent Built, a course for real estate agents. He spent 10 years as a police officer and investigator and leads a team of 10 agents.
💡 What You’ll Learn:
Real estate team growth: track how your people develop, not just your closings
Running a brokerage takes skills that selling homes never teaches
Founder peer groups help business owners work through shared challenges
Perseverance can carry you far, even without a formal education
Self-motivation can work better than rigid daily call quotas for some agents
Boutique brokerage growth can mean small local teams, not 1,000 agents
Succession planning starts with leaders who can decide without you
💡Key Questions Answered
Q: Where should a new agent start building a local reputation?
→ A: In your own neighborhood and community, says Heather Herr, founder of Private Real Estate Collection. She began as a neighborhood agent and got deeply involved in her community.
Q: Who can help manage a rental property if I don’t want to do it all myself?
→ A: A property manager. Celia notes rental property isn’t an easy life and needs active monitoring, but owners can always get a property manager.
Q: Why can a new agent succeed without a sphere of influence?
→ A: Because results come from following the steps, getting it done and doing the homework, says Brandon Plunkett, owner of The Rare Group in Kansas City. He moved with no sphere and did 30 or 40 transactions his first year.
⏳Timestamps (Click to Jump!):
00:00 – Highlights: 100% YouTube Leads, Answered Calls & 86 Reviews
00:53 – Q1: How to Become a ”Category of One” in a Crowded Market
05:10 – Q2: What Still Works When You Disappear From Social Media
08:55 – Q3: The One Relationship That Changed Everything
15:28 – Q4: When Success Becomes the Thing Holding You Back
19:44 – Q5: The 10-Year Master Plan (Or Why Some Agents Don't Have One)
Connect with Heather Herr:
Instagram: https://www.instagram.com/heatherherr
LinkedIn: https://www.linkedin.com/in/heatherherr/
Connect with Celia Chu:
Facebook: https://www.facebook.com/celiachurealtor/
LinkedIn: https://www.linkedin.com/in/celia-chu-a5151aa5/
Connect with Brandon Plunkett:
Zillow: https://www.zillow.com/profile/bplunkett6
LinkedIn: https://www.linkedin.com/in/brandon-plunkett-realtor/
⭐ Produced by Icons of Real Estate – https://iconsofrealestate.com/
Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature.
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