🎤What if your competitors handed you their buyers list?

Most agents and investors chase one deal at a time, with no system feeding the next one.

On Icons of Real Estate, host RK3 talks with Rob Bergeron of Winner Realty in Louisville, who built a buyers list, a daily newsletter, and offmarket.deals around one rule: lead with value.

You’ll hear how competitors become a buyers list, how AI and audio stretch a newsletter, why creative financing knowledge sets agents apart, and how creating beats ruminating in hard times.

🎧 Hosted by: RK3

🎤 Featuring: 

Rob Bergeron – Owner of Winner Realty in Louisville, Kentucky, with 13 years in real estate and more than 2,000 transactions. He publishes The Morning Bergeron, a daily newsletter running since 2019, and runs the off-market marketplace offmarket.deals. 

💡 What You’ll Learn in This Episode:

✔️ Buyers list growth starts by teaming up with competing wholesalers 

✔️ Investor meetups make you the go-to problem solver over time 

✔️ AI phone lines capture calls from agents who prefer the phone 

✔️ Audio newsletters reach readers who would rather listen than read 

✔️ Creative financing knowledge sets agents apart from surface-level rivals 

✔️ Sharing a cancer diagnosis openly can prompt readers to get tested 

💡Key Questions Answered in This Episode 

Q: Where can I find an affordable real estate market close to most of the U.S.?

→ A: Louisville, Kentucky, says Rob Bergeron – owner of Winner Realty, because it is cheap relative to Nashville. He adds that Louisville sits within six hours of 60% of the country.

Q: When should I let a seller talk directly to my buyer client?

→ A: When the seller is willing to allow seller financing. At that point, Rob puts his client’s phone number and email on the offer so terms can be discussed directly.

Q: How many offers might it take to get a handful accepted?

→ A: In Rob’s recent push, about 189 offers sent over three days led to 10 accepted. Many went out as letters of intent.

Q: What rules should an AI assistant for real estate agents follow?

→ A: National and Kentucky real estate rules, including fair housing. Rob’s objection-handling AI is built on those rules, so agents can screenshot a seller's question and get a reply that stays within them.

Q: How much should I charge wholesalers for bringing a buyer to their deal?

→ A: Rob charges $2,000 when he brings the buyer and nothing when he doesn’t. He has kept the same pricing for a decade.

⏳Timestamps:

📌00:00 – Cold Open: Fired From Keller Williams

📌00:15 – Rob Bergeron Intro & Why Investors Love Louisville 

📌02:22 – Creative Financing in a High-Rate Market 

📌05:33 – How to Explain Seller Financing Without Losing Trust 

📌09:31 – Buyers List, Daily Newsletter & Off-Market Flywheel 

📌13:01 – Room to Be Bored, BiggerPockets & Getting Fired 

📌16:42 – Stage 3 Colon Cancer & Radical Openness 

📌19:56 – Top 25 Buyers & Moving Expired Listings 

📌21:26 – Takeaway: More Than One Way to Get to Yes 

🎧 Connect with ROB BERGERON:

• LinkedIn: https://www.linkedin.com/in/robbergeronky/

• Instagram: https://www.instagram.com/robbergeroninky

• Winner Realty on Facebook:ttps://www.facebook.com/people/Winner-Realty/61586568100790/

• Winner Realty on LinkedIn:https://www.linkedin.com/company/winner-realty-louisville/home/

• The Morning Bergeron (my daily newsletter):https://www.themorningbergeron.com/

• Winner Realty:https://thewinnerrealty.com/

🎧Connect with ROBERT KENNEDY III 

• LinkedIn: https://linkedin.com/in/robertkennedy3

• YouTube:https://youtube.com/@robertkennedy3

• Instagram:https://instagram.com/robertkennedy3

• Facebook:https://facebook.com/robertkennedy3

• Substack: https://substack.com/@realrobertkennedy3

• Tiktok: https://tiktok.com/@realrobertkennedy3

⭐ Produced by Icons of Real Estate – https://iconsofrealestate.com/

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