How different would your results be if you stopped focusing on commission splits and started focusing on the tools, mentorship, and systems that actually help you succeed?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Claudia Hernandez. Claudia Hernandez is a Jacksonville real estate agent with Coldwell Banker Anandale Basin Realty who specializes in helping buyers, first time homeowners, veterans, and relocating families navigate the home buying process. Fluent in Spanish, English, and French, Claudia brings a unique perspective shaped by her journey from Mexico to Florida and her background in translation and interpretation.

Claudia shares how mentorship, technology, and the right brokerage transformed her career from having no clients to building a thriving real estate business. She discusses the importance of setting expectations, guiding first time buyers, leveraging AI responsibly, serving Spanish speaking clients, and creating confidence through education and communication. Her story highlights perseverance, adaptability, and the value of surrounding yourself with the right people and systems.

If you enjoyed this episode, subscribe to the Real Estate Excellence Podcast, leave a review, and share this conversation with a real estate professional, homebuyer, or entrepreneur who wants to learn how mentorship, technology, and persistence can accelerate success.

HighlightsTop of FormBottom of Form

00:00 – 13:42 Building Trust and Creating Buyer Confidence

• Setting expectations from the first conversation
• Creating a stress-free buying experience
• Using transaction coordinators for client support
• Helping first time buyers feel comfortable
• Building credibility through communication

13:42 – 28:15 Technology Mentorship and Modern Real Estate

• Choosing brokerage value over commission splits
• Why mentorship accelerates growth
• Using AI as a real estate tool
• Combining technology with human expertise
• Learning from experienced professionals

28:15 – 42:08 From Mexico to Jacksonville

• Growing up in Puebla Mexico
• Starting a career in Cabo San Lucas
• Learning from an international mentor
• Discovering Jacksonville neighborhoods
• Developing a passion for real estate

42:08 – 56:37 Overcoming Challenges and Starting From Scratch

• Working at a golf course community
• Saving money for real estate education
• Learning contracts in Spanish first
• Passing the licensing exam after setbacks
• Navigating early career struggles

56:37 – 01:12:04 Finding the Right Brokerage and Support System

• Recognizing limitations in previous training
• The importance of hands-on experience
• Discovering Coldwell Banker Anabasis
• Meeting Bryce and embracing innovation
• Turning opportunities into business growth

01:12:04 – 01:28:16 Helping Buyers Achieve Homeownership

• Supporting Spanish speaking families
• Explaining contracts with clarity
• Guiding first time home buyers
• Helping veterans maximize VA benefits
• Creating successful outcomes for clients

Quotes:

“I absolutely love having a connection with people.” – Claudia Hernandez

“When I believe in something and I fall in love with it, it is very easy for me to transmit that feeling.” – Claudia Hernandez

“AI is never going to replace a human. It is a tool.” – Claudia Hernandez

“If I put my mind into something, it is going to happen.” – Claudia Hernandez

To contact Claudia Hernandez, learn more about her business, and make her a part of your network, make sure to follow her Website, Instagram, and Facebook.

Connect with Claudia Hernandez!

Website: https://claudiasellsjax.sites.cbmoxi.com

Instagram: http://instagram.com/claudia.sellsjax

Facebook: http://facebook.com/claudiahhz

Connect with me! Website: toprealtorjacksonville.com

Website: toprealtorstaugustine.com

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