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Your seller opens the door and says, “Zillow says we’re worth 520, and the other agent said 549.” You haven’t even sat down yet. Here’s the truth: the listing you take overpriced costs you more than the listing you lose. Today: how to rescue the listings already on your board, and a pricing system that wins the next appointment.

In this episode, we show you how to win the price conversation before you ever sit down: send the pre-listing pack and the CMA ahead of time, let your seller choose the comps, and be ready for the moment your seller asks AI what their home is worth. Plus why the real cost of an overpriced listing isn’t the time or the marketing. It’s your reputation.

You’ll learn:
• Why price is now sellers’ number one objection, and why a third of agents lost a listing over it
• Why three in four agents still hand over their comps at the table, and what to send ahead of time instead
• The seven-step listing process and the pre-listing pack that answers the seller’s questions before you arrive
• How to get the seller to pick their own comps, and what they think their home is worth, before the appointment
• The seller net sheet with three prices: aspirational, market and sell-it-now
• What happens when your seller asks AI what their house is worth, and the shared-prompt tactic that answers it
• Why the real cost of an overpriced listing is reputation damage
• Why homes priced right still sell above list (about 23% did in Redfin’s latest four-week numbers)

The overpriced listing is the most expensive one you’ll ever take. Win the price conversation with evidence, and the money follows.

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Opinions are my own and not the views of eXp Realty.