Social Selling Made Simple
- Podcast
- September 17, 2024
Why Financially Savvy Agents Close More Deals w/ Teresa Grobecker
A real estate transaction may involve homes, emotions, and major life decisions, but underneath all of it is money.
Can the buyer afford the property? Will the taxes affect their qualification? Does the appraisal support the deal? Is the financing actually a good choice for the client?
Agents who cannot answer those questions may struggle to advise buyers, identify problems early, or find the solutions that keep transactions moving.
In this Best Of episode, we revisit a practical conversation with real estate and financial technology entrepreneur Teresa Grobecker about why agents need a stronger understanding of the financial side of real estate.
Teresa argues that real estate professionals should know more than whether a buyer has received a preapproval. They should understand the financial information to determine whether that client can actually reach the closing table, and whether purchasing the property is a responsible decision for them.
You’ll learn:
Why real estate is fundamentally a financial transaction
How financial knowledge can help agents close more deals
Why a preapproval does not tell an agent everything they need to know
How property taxes can affect a buyer’s ability to qualify
Why understanding PITI gives agents a strategic advantage
How financial knowledge can help agents identify overlooked solutions
Why agents must disclose any compensation connected to financing
How helping buyers evaluate their options can build greater trust
Guest Bio
Teresa Grobecker is a recognized innovator in the real estate, fintech, and proptech sectors. With over a decade of experience as a licensed real estate broker and deep expertise in brokerage management, compliance oversight, and technology integration, Teresa has consistently pioneered solutions that bridge the gap between traditional real estate processes and emerging technologies. As the first founder to successfully take a real estate brokerage onto a blockchain, Teresa combines her deep understanding of regulatory requirements with forward-thinking technology strategies to drive operational efficiencies and revenue growth. Her background includes founding and scaling multiple companies in real estate and finance, serving as a venture partner, and contributing as a thought leader in both industries. As the founder of the first online real estate and mortgage brokerage in San Francisco, she showcased her innovative approach. With a background as an equity partner at a global investment bank, Teresa has deep insights into capital markets and has advised the Federal Reserve, SEC, and FHFA on regulatory matters. Additionally, she led three National Association of Realtors portfolio companies during high-growth stages and consulted with Blackstone’s ancillary services, advising bank CEOs and presidents. Her expertise in underwriting loans and enhancing their appeal to secondary and capital markets further strengthens her ability to craft compelling marketing strategies that drive growth. Connect with Teresa on LinkedIn.
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she’s the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.
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