NEFAR relies on a strategic plan to guide its board, committees, staff, and communicate value to nearly 12,000 members. The plan is updated every three years.
The process for developing the 2026 to 2028 plan was to analyze strengths and structure, seek the input of assigned “goal champions*,” and receive the input of officers and the CEO.
* Goal Champions help monitor progress in their respective goal, ensuring committees are functioning as intended, and reporting to the board as called upon.
MISSION
Purpose
To serve as the foremost advocate and resource in real estate.
VISION
Aspiration
The trusted partner real estate professionals rely on to grow, adapt, and lead.
VALUES
Guiding Principles
Excellence
Visionary Leadership
Member Driven
Inclusivity
Professionalism
Integrity
GOALS
The goals align with NAR Core Standards. They deliver value to members, answering the question, “Why belong to this association?” The resources of budget and staffing must be aligned with the goals. Four of the goals are intended to deliver value while the fifth addresses the necessary structure and potential growth of NEFAR.
Strategies
The strategies, programs, and priorities are set to advance each goal. The leadership stayed at an elevated level in setting strategies, knowing that the professional staff and committees will set a program of work and performance metrics.
GOAL #1
Advocate
The voice and advocate for private property rights, fair and attainable housing, and homeownership.
Strategies
Influence
Monitor and shape governmental regulations at the local, state, and national levels.
Grassroots
Involve members in local government relations, issues and candidacies through grassroots participation and support for RPAC.
Housing
Identify and promote fair housing and economic incentives.
Coalitions
Maximize opportunities to collaborate with Florida REALTORS®, NAR, public, and private organizations to advance mutual interests.
GOAL #2
Elevate
A continued commitment to elevating REALTOR® professionalism.
Strategies
Professional Standards
Maintain efficient processes to support professional standards.
Development
Provide opportunities to enhance member success and professionalism through educational opportunities.
Support
Provide access to technology and other resources including data, tools, and services to support the business of our members.
Global
Collaborate strategically with real estate leaders and organizations to expand member knowledge, influence, and professional opportunities.
GOAL #3
Engage
Enhance the member experience through opportunities, benefits, and services.
Strategies
Value
Deliver value through involvement, recognition, and clear pathways to participate and lead.
Awareness
Communicate NEFAR’s value and achievements to strengthen member awareness and connection.
Connections
Provide opportunities where members connect, collaborate, and encourage each other to grow, lead and build relationships.
Communication
Be the interactive voice and resource to members when market conditions, legislation or local challenges arise.
GOAL #4
Impact
Promote REALTOR® involvement and contributions to the profession and community.
Strategies
REALTOR® Brand
Promote the REALTOR® brand through increased public awareness of members and their community involvement.
Charitable Initiatives
Amplify the charitable and humanitarian efforts led by NEFAR and members.
Inclusivity
Cultivate an environment where all people and all perspectives are welcomed, valued and respected within NEFAR and the communities we serve.
Environmental
Champion initiatives and partnerships that strengthen our community and safeguard natural resources.
GOAL #5
Lead
Develop the leaders, resources, and professional staff to advance and sustain a world class association.
Strategies
Leadership
Develop future leaders who are competent, willing to serve the profession, and able to uphold the values of NEFAR.
Resources
Be excellent stewards of association assets, including finances, real property, and intellectual property.
Growth
Explore strategic opportunities for growth of the association.
Professional Staffing
Maintain and support staffing capacity levels to provide quality service to members and to advance NEFAR’s vision for 2030.