October realMLS Vision: We see realMLS as the preferred provider of advanced tools and resources to promote a healthy marketplace. realMLS Vision: We see realMLS as the preferred provider of advanced tools and resources to promote a healthy marketplace.
This month, realMLS spotlights Rayse and its next evolution powered by Rae, highlights the updated Flexmls Listing Add/Edit experience, and reminds customers about the importance of transparency when using digitally altered listing photos. From AI-powered tools to a more flexible listing workflow and clearer photo disclosures, these updates are designed to help you work smarter and get more from your realMLS subscription.
Technology & Data
September Vendor Spotlight: A New Rayse
Rayse, a client transparency platform, is introducing its next evolution built around Rae, a new AI assistant designed to help you capture and manage your work as it happens. With Rae, you can talk or type to log activities, add contacts and properties, create to-dos and track milestones. The updated platform also includes enhanced buyer and seller journeys, HomeSpace, Rayse Reports, calendar integration, stronger branding and more ways to showcase your work to clients. The update will roll out automatically to realMLS customers this month—no action is required. Watch for the changes and stay tuned for more information and resources coming soon.
Healthy Marketplace
A Smarter, More Flexible Way to Manage Your Listings
The updated Listing Add/Edit experience is now available. Flexmls refers to this as the Listing Maintenance module, but it’s the Listing Add/Edit experience you already know. The update allows you to add and edit listings across PC, tablet and phone, with streamlined navigation, better-organized fields, a smarter responsive form and listing creation and editing through the Flexmls mobile app. Start a listing on your phone, pick it back up on your computer, and keep moving without missing a beat. Your existing listings remain available, and you can add photos at any point during the listing creation process. Visit realmls.com/blog to watch the 5-minute walkthrough and learn more about the updated experience.
Engage & Educate
Digitally Altered Photos: A Reminder About Transparency
As enhanced and digitally altered listing photos become more common, transparency is more important than ever. Flexmls now offers an optional “Digitally Altered” secondary watermark that Listing Agents and Photographers can use to clearly identify photos that have been digitally modified. realMLS rules require the original, unaltered photo to be uploaded alongside the enhanced version for additional transparency. MLS Rules, the Code of Ethics and applicable license laws also require real estate professionals to avoid misleading consumers. For example, digitally adding a swimming pool to a backyard could create an expectation that the property has a pool when it does not. Use enhanced photos thoughtfully, disclose alterations clearly and make sure your marketing accurately represents the property. Learn more about the “Digitally Altered” watermark on the Flexmls Help Page or visit realmls.com/blog.
