Wholesaling Inc.
- Podcast
- July 20, 2023
WIP 2093: Carlos Reyes Is Back in Real Estate and Doing Things VERY Differently
Carlos Reyes once ran a massive 26-person real estate operation, spending $500,000 a year on Google AdWords while attempting to wholesale properties nationwide. Today, he is returning to real estate with a radically different approach, hyper-local focus, a team of fewer than five people, and a massive reliance on AI.
In this episode, Brent Daniels and Carlos Reyes discuss why large, bloated wholesaling operations fail, the four critical phases of business mastery, and the exact financial metrics you must track to survive a stagnating market. Carlos also reveals his exact formula for successfully flipping houses in a declining market (the falling knife), detailing how he calculates holding costs, concessions, and contractor margins to guarantee profitability. Be a part of the TTP training program now.
———
Show notes:
- (0:00) Beginning of today’s episode
- (0:52) Why Carlos is pivoting from a massive 26-person national team to a lean, 5-person hyper-local operation
- (3:59) The three rules of business finance (Revenue is Vanity, Profit is Sanity, and Cash Flow is Reality)
- (5:16) Why capital allocation separates successful business owners from those who just own a job
- (11:40) The Four Phases of Business Mastery (Build, Systemize, Optimize, and Legacy)
- (15:40) Why new wholesalers must stay in the Build Phase and hustle before trying to become an absentee owner
- (18:38) The danger of hiring too quickly and why you must earn the right to hire support staff
- (22:39) Why attempting to automate a young business is like abandoning a toddler
- (26:40) The Falling Knife strategy and how Carlos buys, renovates, and prices flips in a declining real estate market
- (31:34) Why Carlos now calculates six months of holding costs and 3% for concessions on every flip
———-
Resources:
- Wholesalinglaunch.com
- To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the Tribe
Want to know how top real estate wholesalers and investors are finding and closing deals in today’s market?
Join Brent Daniels, Todd Toback, Logan Fullmer, Gal Shmukler, Ryan Zolin, Brandon Jarvela and Brian North LIVE in Phoenix, October 8–9. Learn what’s working now with MLS deals, novations, title deals, multifamily, raising capital, sales and negotiation.
Seats are limited! Reserve yours before they’re gone:
Episode play icon
Episode play icon
September 29, 2026
Search Results placeholder