Next Level Agents
- Podcast
- July 20, 2023
Fix the Leaks Before You Chase More Leads
Before you spend another dollar on leads, ask yourself a harder question: where is your business leaking the opportunities you already have? Kevin Kauffman is back solo, and he’s making the case that most agents don’t have a lead problem at all. They have a leak problem. Money, referrals, appointments, and profit are quietly slipping through the cracks while everyone shouts for more.
Kevin walks through the biggest leaks he sees in real estate businesses, from untouched databases to appointments that never get asked for, and lays out a simple five-step framework to find your biggest leak and plug it. The core idea stings a little: your business is perfectly designed for the results you’re currently getting. But that also means the system that created the result can create a different one.
Key takeaways:
- The money is buried in the follow-up, not the lead source. Before you call leads bad, look at speed to lead, attempts made, and how many are sitting untouched.
- Your database is likely your most underutilized asset. Every transaction should create a future opportunity, and every client should know how to support your business.
- Conversations don’t pay the bills. Appointments, signed clients, and closings do, so diagnose exactly where the breakdown happens instead of guessing.
- Don’t fix everything at once. Name the biggest leak, measure it, assign an owner, inspect it, and improve it. Then move to the next one.
If this hit home, don’t just nod along. Pick your one biggest leak and go plug it this week. And if you’re ready to build your business alongside people doing this at the highest level, learn more about partnering with us at nextlevelagents.com/exp. Check out the events tab at nextlevelagents.com for our next virtual and in-person masterminds.
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