Empowering Women in Real Estate
- Podcast
- July 31, 2023
402: Hostage Negotiation Principles for Real Estate w/ Marcella Oakley
What if the skills used in hostage negotiations could completely transform the way you navigate real estate?
In this powerful and eye-opening conversation, I’m joined by Marcella Oakley—real estate team leader, former SVU detective, and trained hostage negotiator turned negotiation coach. Marcella brings a perspective that most agents have never been taught … but desperately need.
Because the truth is—real estate isn’t just about contracts and transactions. It’s about managing emotions, navigating high-stakes conversations, and guiding people through some of the most stressful moments of their lives.
Inside this episode, we dive into:
Why real estate agents are actually crisis managers (and how to embrace that role)
The concept of tactical (cognitive) empathy—and how it builds trust without burnout
How “fighting” in negotiations often backfires (and what to do instead)
The hidden cost of defensive communication between agents—and how it impacts your future deals
Why trust—not pressure—is the foundation of successful negotiations
How to slow down, ask better questions, and uncover the real story behind your clients’ decisions
The importance of having your own “team” to support you—personally and professionally
Practical ways to protect your mindset and reduce stress in high-pressure situations
Marcella also shares how these principles don’t just improve your deals—they change how you experience your business. Less stress. More connection. Better outcomes for everyone involved.
If you’ve ever felt the weight of difficult clients, tense negotiations, or the emotional toll of this industry … this episode will give you a completely new way to approach it.
Plus, we’re inviting you to go deeper—Marcella will be hosting a free live webinar for our Empowering Women in Real Estate® community, where she’ll teach you exactly how to apply these techniques in your business. Use this link to register: https://bit.ly/EWREGrowthSession
This is one of those conversations that will stay with you—and change the way you show up in every transaction moving forward.
Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 40,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
Episode play icon
Episode play icon
April 15, 2026
Search Results placeholder