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Putnam Area Council to Host Data Base 365 Marketing Class for REALTORS

PUTNAM

Join the Putnam Area Council for Data Base 365 Marketing with Yvonne Sandoval on March 11 from 9:30–11:00 a.m. at Becky Auto Group in Palatka. This hands-on session will help REALTORS® learn how to intentionally engage their Sphere of Influence and turn their database into the foundation of a strong referral-based business.

Participants will explore strategies for building meaningful relationships, understanding Dunbar’s Number, creating value-driven content, and developing purposeful communication touches throughout the year. The class will also introduce a practical 1-3-5 business planning approach and provide real examples of when and how to connect with contacts in your database.

Registration is $5 and attendance is limited to 35 participants. Light refreshments will be served.

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About The Author

Alexa Gonzalez

Alexa Gonzalez is the Communications Coordinator at NEFAR. She has written for various publications across Northeast Florida including Jacksonville Magazine and Intune Magazine. A native of South Florida, Alexa moved to Jacksonville in 2021 to pursue her Bachelor’s of Science in Communications from the University of North Florida, where she graduated from in December 2024. In her free time, she enjoys scoping out local coffee shops for the best chai lattes, reading, collecting vinyl records, and spending time with her fiance, her dog Parker, and two cats, Venom and Gwen (all named after Spiderman characters).

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