realMLS Vision
We see realMLS as the preferred provider of advanced tools and resources to promote a healthy marketplace. This month, realMLS spotlights RealMailers, shares important reminders to support a healthy marketplace this spring, highlights upcoming education opportunities, and provides tips to help protect your transactions.
Technology & Data
March Vendor Spotlight: RealMailers
For March, realMLS is spotlighting RealMailers, a powerful marketing solution available directly within the MyMMT platform that makes launching highly targeted postcard campaigns simple, fast, and seamless. With RealMailers, agents can easily create, print, and deliver professional direct mail campaigns without managing address lists, postage, or trips to the post office.
RealMailers allows agents to draw custom areas on a map or filter audiences by home details to reach the right neighborhood every time. Choose from built-in templates or upload your own designs, with Canva integration available for advanced customization. Printing, postage, and delivery are fully handled through 15 nationwide production locations for fast turnaround, all using eco-friendly, FSC-certified printing. Join us for our upcoming webinar, Make Your Listing the Talk of the Block with RealMailers, on March 17, 2026 at 11:30 AM to learn how to create highly targeted postcard campaigns directly from the MyMMT platform and turn your listings into neighborhood buzz. Register today at realMLS.com/events.
Healthy Marketplace
Compensation vs. Concessions
As we enter the spring market, realMLS reminds customers that offers of compensation to agents—including bonuses, gifts, or incentives—cannot be communicated within the MLS or through any MLS-provided tools or showing services. Offers of compensation are prohibited anywhere in the MLS, including the Private Remarks field.
Per realMLS Rules & Regulations Section 5, compensation details must remain off the MLS, including any MLS-provided platforms or tools. Seller concessions, such as credits toward closing costs, may be communicated in the MLS; however, they cannot be tied to payment to a buyer broker. For questions, please contact support@realmls.com.
Engage & Educate
Several Education Opportunities in March!
realMLS is offering a variety of learning opportunities this March to help customers sharpen their skills, stay informed, and get more value from their MLS tools.
From in-person training like Property Records Search & Prospecting with MMT and Mastering the Buyer’s Journey, to live virtual webinars such as Add a Listing Power Hour and Quick Search Like a Boss—and everything in between—there’s something for every learning style and experience level. Visit realMLS.com/events to explore all upcoming classes, learn more about each session, and register for the opportunities that fit your schedule.
Housekeeping
Tip: Watch for Fraud Red Flags
While most transactions go smoothly, agents should stay alert for potential fraud. Red flags may include sellers or buyers claiming to be out of town, rushing to sell vacant properties, limiting communication to text or email, avoiding phone or in-person meetings, or introducing cryptocurrency to create confusion.
Protect yourself by using FOREWARN and treating missing or inconsistent results as a warning sign, requesting face-to-face or verified virtual meetings, and always generating your own secure Zoom link. If you encounter suspicious activity, report it to your local sheriff’s department—early reporting helps protect you and the wider real estate community.
Training Calendar
Remember to visit the realMLS Training Calendar at realMLS.com/events for all opportunities to learn how realMLS can help you Reignite Your Business in 2026!
