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Broker Engagement Task Force Presents the Next Installment in the Build a Brokerage Series: No Agent Wants to Leave

Build A Better Brokerage

Brokerage success isn’t just about recruiting talented agents, it’s about creating an environment where they want to build their careers for the long term. Join NEFAR’s Broker Engagement Task Force for a free interactive workshop designed to help brokerage leaders strengthen retention, elevate company culture and build lasting success.

On Friday, August 28, nationally recognized brokerage consultant Brian Icenhower will lead Build a Brokerage: No Agent Wants to Leave, an engaging workshop and mastermind session created specifically for brokers, team leaders and brokerage owners.

During the session, attendees will explore the leadership strategies, systems, accountability practices and value propositions that inspire agent loyalty and long-term engagement. Rather than relying on higher commission splits or constant recruiting, participants will discover practical approaches to creating a brokerage where agents choose to stay, grow and contribute.

Designed for leaders of boutique brokerages, growing teams and large firms alike, this interactive workshop will challenge attendees to rethink the agent experience while providing actionable strategies that can be implemented immediately.

Whether you’re looking to improve retention, strengthen your brokerage culture or enhance your leadership approach, this workshop offers valuable insights to help position your brokerage for long-term success.

The event will be held at the NEFAR resource center from 8:30-11:30am, and registration closes August 26. Register today to reserve your spot and gain practical strategies for building a brokerage where agents thrive!

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About The Author

Alexa Gonzalez

Alexa Gonzalez is the Communications Coordinator at NEFAR. She has written for various publications across Northeast Florida including Jacksonville Magazine and Intune Magazine. A native of South Florida, Alexa moved to Jacksonville in 2021 to pursue her Bachelor’s of Science in Communications from the University of North Florida, where she graduated from in December 2024. In her free time, she enjoys scoping out local coffee shops for the best chai lattes, reading, collecting vinyl records, and spending time with her fiance, her dog Parker, and two cats, Venom and Gwen (all named after Spiderman characters).

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