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NEFAR + River City Live: Market trends to expect in 2026

Thinking about buying or selling a home in Jacksonville or anywhere in Northeast Florida? In this River City Live interview, the newly elected NEFAR President, Kim, breaks down what’s happening in the local real estate market right now—and what it means for buyers and sellers heading into 2024 and beyond.

Kim explains why “all real estate is local,” and why Jacksonville continues to draw attention as one of the country’s top destinations thanks to affordability and lifestyle. With a notable share of buyers coming from South Florida, Northeast Florida has become a go-to spot for families looking for more space, value, and a different pace—without leaving the state.

You’ll also hear why the market is shifting away from the extremes of the COVID-era frenzy and moving into a more balanced market. Kim outlines what a “healthy” market looks like (inventory levels, competition, and realistic expectations), plus what both sides should be doing now:

  • What sellers need to know (it’s not 2021 anymore)

  • Why concessions and closing cost assistance can help your home stand out

  • What buyers—especially first-time homebuyers—should focus on

  • A simple, eye-opening way to think about renting vs. buying when rates are higher

If you’re looking for guidance from experienced, credentialed Realtors in Northeast Florida, Kim also shares where to find NEFAR resources and how to connect with qualified professionals.

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