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realMLS Talking Points – April 2025

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realMLS INSIDER

realMLS Vision: We see realMLS as the preferred provider of advanced tools and resources to promote a healthy marketplace.

This month, we highlight Realtors Property Resource® (RPR®) as our featured tool, introduce the new realMLS Listing Status Guide, and showcase Custom Hot Sheet Notifications to keep you informed.

Technology & Data

April Vendor Spotlight: Realtors Property Resource® (RPR®)

realMLS is excited to spotlight Realtors Property Resource® (RPR®)—a powerful, no-cost tool available directly within Flexmls and on the realMLS Dashboard. Designed to help realMLS customers work smarter, RPR offers valuable resources like geographic farming and prospecting tools, pricing insights, and market analytics.

With access to over 147 million property records, RPR merges public data with MLS insights to provide precise property valuations. Users can generate professional, client-ready reports, access detailed property data anytime, and strengthen their expertise in the market.

Join us for an exclusive RPR webinar on April 2, April 16, or April 17 to learn how RPR can enhance your business! Visit realmls.com/rpr to register.

Healthy Marketplace

Understanding Your Listing Options with realMLS

When listing a property with a realMLS customer, sellers have multiple options to market their property effectively. The realMLS Listing Status Guide provides a clear breakdown of how different listing statuses impact public marketing, listing visibility, and showings.

From Active listings that allow full marketing and syndication to Coming Soon listings that generate interest before showings, and Seller’s Waiver of MLS Entry, which enables private marketing, sellers can work with their listing agents to choose the best approach.

For a complete breakdown of each listing status, visit the realMLS Listing Status Guide at realmls.com/listingstatusguide.

Engage & Educate

Stay Informed with Custom Hot Sheet Notifications

A new realGuide is now available to help you stay on top of market activity with Custom Hot Sheet Notifications. This step-by-step guide ensures you never miss important updates by showing you how to customize Hot Sheet settings, use Saved Searches for better tracking, and set up email notifications for daily alerts. Check out the full guide at realmls.com/realguides.

Training Calendar Remember to visit our realMLS Training Calendar under the Training Menu at realMLS.com for all the opportunities to Reignite Your Business in 2025!

April’s calendar includes RPR Webinars and much more. Don’t miss these learning opportunities!

Disclaimer: This post is a paid promotion from one of our advertisers. The opinions expressed are those of the advertiser.

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About The Author

Alexa Gonzalez

Alexa Gonzalez is the Communications Coordinator at NEFAR. She has written several articles for various publications across Northeast Florida including Jacksonville Magazine, Intune Magazine, and now NEFAR Magazine. A native of South Florida, Alexa moved to Jacksonville in 2021 to pursue her Bachelor’s of Science in Communications from the University of North Florida, where she graduated from in December 2024. In her free time, she enjoys scoping out local coffee shops for the best chai lattes, reading, collecting vinyl records, and spending time with her fiance and two cats, Venom and Gwen (both named after her love for Spiderman).

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