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realMLS Talking Points – February 2025

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realMLS Vision: We see realMLS as the preferred provider of advanced tools and resources to promote a healthy marketplace.

This month, we highlight Down Payment Resource, explore key Flexmls updates, and invite you to enhance your skills through our realMLS Training Calendar.

Technology & Data

realMLS is excited to feature Down Payment Resource (DPR) as this month’s highlighted tool! Available to all realMLS customers, DPR connects homebuyers and agents to valuable down payment assistance programs, making homeownership more accessible.

DPR, embedded directly in Flexmls, simplifies the process of finding financial assistance by identifying programs that match buyers’ specific needs. Listings that qualify will display a Down Payment Resource tag, helping agents quickly identify opportunities for their clients. By leveraging this tool, real estate professionals can help buyers overcome financial barriers and move closer to homeownership.

Join us for an exclusive webinar on February 18th at 1:00 PM to learn how to maximize Down Payment Resource for your clients! Visit realMLS.com/down-payment-resource to learn more and register for the webinar.

Healthy Marketplace

Flexmls Updates: Floor Plans & Marketing Labels

Two exciting Flexmls updates have been implemented to improve functionality and align with industry standards:

Floor Plans Now Have Their Own Media Category Managing floor plans is now easier than ever! Users can upload and organize floor plans just like photos, making them more accessible within Flexmls. Listings that include a floor plan now display a “Floor Plan” tag on Android, Mobile Web, and Portals, alongside other tags like 3D Tours or Price Changes. Additionally, you can search for listings with floor plans using Quick Search > Additional Search Options.

For those using FlōPlan, all linked floor plans were successfully migrated to the new category before the January 31, 2025, FlōPlan sunset date. However, unlinked floor plans were not transferred, so ensure your listings are updated accordingly.

Updated Marketing Activity Labels Flexmls has adopted standardized terminology to improve clarity across the platform:

· Tour of Homes → Broker Open House

· Open House → Public Open House For more details, visit realMLS.com/blog.

Engage & Educate

Remember to visit our realMLS Training Calendar under the Training Menu at www.realMLS.com for all of the opportunities to learn how realMLS can Reignite Your Business in 2025! February’s calendar includes registration for the Down Payment Resource webinar on February 18th, at 1 PM.

Disclaimer: This post is a paid promotion from one of our advertisers. The opinions expressed are those of the advertiser.

About The Author

Alexa Gonzalez

Alexa Gonzalez is the Communications Coordinator at NEFAR. She has written several articles for various publications across Northeast Florida including Jacksonville Magazine, Intune Magazine, and now NEFAR Magazine. A native of South Florida, Alexa moved to Jacksonville in 2021 to pursue her Bachelor’s of Science in Communications from the University of North Florida, where she graduated from in December 2024. In her free time, she enjoys scoping out local coffee shops for the best chai lattes, reading, collecting vinyl records, and spending time with her fiance and two cats, Venom and Gwen (both named after her love for Spiderman).

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