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realMLS Talking Points – January 2025

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realMLS INSIDER

realMLS Vision: We see realMLS as the preferred provider of advanced tools and resources to promote a healthy marketplace.

This month, we spotlight Local Logic, address data integrity concerns, and invite you to explore training opportunities for the New Year.

Technology & Data

Discover the Power of Local Logic: Smarter Insights for Real Estate Professionals realMLS is proud to feature Local Logic as this month’s Vendor of the Month! Accessible to all realMLS customers, Local Logic’s industry-leading location intelligence helps homebuyers and agents make smarter decisions.

Local Logic provides data and insights about everything outside of the four walls, such as community amenities, demographics, environmental factors, and livability. Found under the “MORE” option on each Listing Detail, Local Content and Local Demographics help your clients make informed real estate decisions.

New this month, agents can access Local Logic’s enhanced, paid version NeighborhoodIntel, offering in-depth insights on any U.S. address, including climate, demographics, points of interest, schools, and more. Accessible through the Launch Dashboard, agents can generate, share, and print reports to support client consultations. Visit realMLS.com/local-logic to learn more and register for an upcoming webinar.

Healthy Marketplace

Private Remarks are not Always Private. The most violated data integrity rule is placing Security Codes or Gate Codes in the Private Remarks. Although the name of the field is “Private Remarks,” it is not a secure place to share sensitive information, such as Security Codes to gated communities. Sharing Gate Codes in the MLS is not permitted and results in an immediate $200 fine. This fine reflects the privacy risks caused by placing these codes in the MLS, where the “Private Remarks” field can be printed and inadvertently shared with others. The only place a gate code can be securely shared is within ShowingTime.

Engage & Educate

As you kick off the New Year, visit our Training Calendar under the Training Menu at www.realMLS.com for opportunities to learn how realMLS can reignite your business in 2025! January’s training calendar includes two webinars about Local Logic on January 14 at 1 PM and January 15 at 11 AM. Register now at realMLS.com/events.

Disclaimer: This post is a paid promotion from one of our advertisers. The opinions expressed are those of the advertiser.

About The Author

Alexa Gonzalez

Alexa Gonzalez is the Communications Coordinator at NEFAR. She has written several articles for various publications across Northeast Florida including Jacksonville Magazine, Intune Magazine, and now NEFAR Magazine. A native of South Florida, Alexa moved to Jacksonville in 2021 to pursue her Bachelor’s of Science in Communications from the University of North Florida, where she graduated from in December 2024. In her free time, she enjoys scoping out local coffee shops for the best chai lattes, reading, collecting vinyl records, and spending time with her fiance and two cats, Venom and Gwen (both named after her love for Spiderman).

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