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realMLS Talking Points – November 2024

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realMLS Insider

realMLS Vision: We see realMLS as the preferred provider of advanced tools and resources to promote a healthy marketplace.

Technology & Data

MMT

We’re excited to announce that RealMailers, the cutting-edge direct mail tool, is live in your MyMMT platform! As this month’s Vendor Spotlight, MyMMT is introducing a seamless way for you to select specific rooftops or addresses and launch hyper-targeted postcard campaigns through RealMailers. Additionally, MyMMT can now be easily accessed from your Launch dashboard. Learn more and register for a training at realmls.com/mmt.

Data Changes

On November 12 Flexmls will update the Pool Features and Homestead fields in Flexmls to improve searching functionality. These updates include:

  • A new field, Private Pool Y/N, will be added.
    • Listings with “Private” currently selected under Pool Features will automatically be converted to “Yes.”
      • Additional Pool Features can be selected only if Private Pool Y/N is marked “Yes.”
    • Listings with “Community” selected under Pool Features will automatically convert to Community Pool under Association Amenities.
  • Homestead will move from Special Listing Conditions to a new Homestead Y/N field. No action is needed, as data will convert automatically.

For more information, visit realmls.com

Healthy Marketplace

Comprehensive Searches for Buyers

The Coast 2 Coast MLS Data Share was created to remove arbitrary boundaries from MLS Data and allow realMLS customers to search across participating MLSs along the coasts of Florida. Listings from MLSs in the neighborhoods of our Northeast Florida marketplace like Daytona Beach MLS or Space Coast MLS, for example, are available through the data share in your Flexmls account. Keeping the system default selections for the “Data Source” field to include all MLSs will provide your clients the most comprehensive search results. The MLS a listing is sourced from should not determine whether or not your prospective buyer receives a listing from you, as it might be the perfect property for your buyer.

Engage & Educate

realGuides

Our newest customer resource, realGuides, is your go-to source for step-by-step instructions on commonly used features in Flexmls! Whether you’re updating a listing, adjusting search settings or managing client interactions, realGuides can help new users and seasoned pros navigate with ease.

Check out realGuides online or download your favorite references to print!

Check it out at realmls.com/realguides

realMLS E.A.T.S.

Get ready to launch your 2025 marketing plan! Join us as we unveil the exciting new features of Metro Market Trends at realMLS E.A.T.S on Thursday, November 7 at 1:30 PM. Also, a marketing expert will share valuable tips and tricks to help you stay ahead for the upcoming year. Plus, enjoy a delicious assortment of desserts while you connect with fellow attendees!

To register visit realMLS.com/events-calendar

Disclaimer: This post is a paid promotion from one of our advertisers. The opinions expressed are those of the advertiser.

About The Author

realMLS

realMLS is a collaborative and neutral platform where real estate professionals come together under shared rules and reliable data. Our vision is to be the preferred provider of advanced tools and resources that promote a healthy marketplace. We focus on embracing innovative technology to offer reliable data and services, developing relevant educational programs across multiple platforms, and creating a barrier-free MLS experience by erasing traditional borders. At realMLS, we are dedicated to providing an excellent experience for our members, ensuring they get the maximum value from our tools and resources. We are more than just listings—we are realMLS!

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